2 12, 2014

Content isn’t King—Usefulness is

By |2014-12-05T09:06:25-04:00December 2nd, 2014|Marketing Services, Promotional Products, Sales & Marketing|

Content is king. Hail the king! Long live the king! Except…content isn't king. Let me explain. Yes, content curation is an effective, maybe the most effective, strategy to bring prospects to the top of the lead generation funnel. Without content, sites end up languishing on page three of a Google search. Therefore, content is a [...]

4 11, 2014

New Business Graphics and Signage Checklist

By |2018-09-12T15:18:13-04:00November 4th, 2014|Marketing Services, Promotional Products, Signs for Business, Trade Shows & Events, Vehicle Wraps & Graphics|

I asked our sales staff the following question. “If a friend of yours was starting a new business what graphics and signage would you tell him or her to consider?” Several of the team said it would depend on the type of company. What they would specify might depend on whether it was a brick [...]

12 08, 2014

Where Will Your Promotional Product End Up?  

By |2014-08-12T17:58:19-04:00August 12th, 2014|Promotional Products|

You've decided to give your customers a thermal cup at your product launch. You've taken the time to choose a cup you know they’ll appreciate. It’s a really good cup. You’ve envisioned your customers being reminded of your brand and product every day with their morning coffee at the office. Then at the event your [...]

15 07, 2014

Why Every Business Needs Automotive Promotional Products

By |2015-12-30T14:57:43-04:00July 15th, 2014|Promotional Products|

As of 2012 there was 253 Million Vehicles Registered in the United States of America. Approximately 67% of the total population of 320 million Americans are 16 years of age or older; eligible for a driver’s license. The total number of licensed drivers in the USA is 196 million, which translates to 1.3 vehicles on the road for every [...]

10 07, 2014

Do Promotional Products Drive New Business?

By |2016-05-03T14:45:11-04:00July 10th, 2014|Promotional Products|

You’re preparing for an open house, trade show, or new product introduction; you've considered specialty branded giveaways, but wonder how effective they are. Wouldn't it be just as productive to hand out business cards? Promotional products certainly make sense as an appreciation gift for customers, but what about prospects that are unfamiliar with your business? [...]

26 06, 2014

What do Consumers Think of Promotional Product Advertisers?

By |2016-05-03T14:45:10-04:00June 26th, 2014|Promotional Products|

You've thought about using promotional products as giveaways at events, trade shows, and new product introductions, but you have reservations. You’re skeptical about specialty products impact and you’re fearful what your customers might think. Will your prospects think you’re too pushy? Will clients think promotional products are cheap and demeaning? Will the impact of using [...]

17 06, 2014

Exploring Awards, Trophies, and Recognition Reward Options

By |2015-09-03T10:07:14-04:00June 17th, 2014|Promotional Products|

We were recently asked, “Our organization has an annual awards banquet. We've used the same style of trophy since 1998. I wondered—what else is available?” There are a lot of options depending on a company’s culture, the type of recognition, and budget. An awards banquet could use statues, obelisks, or pyramid shaped awards made from [...]

13 06, 2014

FAQ: How Many Promotion Products Do People Own? 

By |2015-09-03T10:09:06-04:00June 13th, 2014|Promotional Products|

According to ASI (Advertising Specialty Institute), the average American owns 9.8 promotional products. Great question, but if you want your specialty product to be one of the 9.8 products kept by consumers you need to ask one more question—what products do they keep? Americans get a lot of SWAG (Stuff We All Get) we get [...]

4 06, 2014

The Best Promotional Products for Gardeners

By |2016-05-03T14:45:10-04:00June 4th, 2014|Promotional Products|

Gardening is one of my favorite past times. I plant more than 40 flower beds and put out 30-40 tomato and hot pepper plants per season. To say I like gardening is an understatement—I’m obsessed. When I considered what to give a gardener, I thought, what would I both like AND use? What Would I [...]

20 05, 2014

FAQ: Are All Promotional Shirts Low Quality?

By |2016-05-03T14:45:09-04:00May 20th, 2014|Promotional Products|

If you mean inexpensive or cheap—they can be, but that’s up to you. Nearly every brand, quality, and style of shirt can be used as promotional apparel depending on your needs and budget. What Brands are Available? You name It, and it can be found. For the sports minded how about Nike, Adidas, or Callaway? [...]