Let me tell you a story about why landscaping trucks and trailers need graphics.
Our neighbors directly across the street have a beautiful yard. Last month they had new gray stone retaining walls installed around a tree and the garden in front of the home. It’s lovely. The stones around our tree and front garden are twenty years old, were installed by me, and need to be replaced.
My wife watched the crew install the stones, and she also saw them doing mulch work at another neighbor. She wrote down the phone number of the landscaping company and we’re getting an estimate. Seeing our neighbors new improvements certainly lead us to the consideration phase of purchasing. Plus, their branded vehicles made it easy for us to pick up the phone and contact them right away. I think that’s a pretty important reason why landscaping trucks and trailers need graphics.
Why Landscaping Trucks and Trailers Need Graphics
It’s Your Target Audience
Whether a landscaping company specializes in residential, commercial, or does both. When a truck or trailer is parked at a customer, potential customers are all around. If it’s residential, then the neighbors are watching – believe me. If it’s commercial, especially in a business park, other businesses are taking notice.
The Facts Are In
USA Today shared this, “Individual vehicle advertising generates between 30,000-70,000 daily vehicular impressions,” according to ARD Ventures.
If a vehicle receives 30,000 – 70,000 impressions per day, then at the low end of 30,000 impressions per day, that’s 10,950,000 views for the year. Nearly 11 million views! How many of those are potential customers just like my wife and me?
3 Keys to Effective Landscaping Truck and Trailer Graphics
People watch your crews, look at your work, and see your vehicles on a daily basis. And do you know who’s peeking from behind the curtains? I can tell you who it is. It’s a potential customer. It’s someone who shares the same wants and needs as the neighbor where your work vehicle is parked. What does that neighbor see when they look at your vehicle? Do they see a professional business with branded graphics and easy-to-find contact information, a blank truck, or worse yet, old torn and faded graphics?
Share Your Message
Fleet graphics only have seconds to capture your audience. So, unlike some other forms of advertising, fleet graphics should be focused on one message.
The Certified Lawn Care work truck graphics are an excellent example of staying focused on one message. Too often, vehicle graphics miss the point or get so busy with text and images that they become confusing. Not the case with the Certified Lawn Care work truck graphics. The simple design of the truck graphics is a combination of a partial wrap on the truck’s bed, a decal of their logo across the doors, and plotter cut letters of their website installed on the side of the toolbox.
Tell Your Story
When you looked at this custom wrap, did you even need to read what it said to know what business Berger Hargis is in? It’s pretty self-evident this vehicle is a landscaping truck. Wrapping a box truck isn’t all about making it beautiful. Although the Berger Hargis truck is, it’s about sending a message. It’s about connecting with potential customers. That’s what this wrap accomplishes by telling a story.
Place a Call to Action
The contact information is easy to find, easy to read, and large enough to be deciphered on the interstate at 55 MPH. Too often, we see vehicle graphics where the font is too small, too difficult to read, or not posted on all sides of the vehicle. That’s not the case here. This call to action works on this Franco Landscaping box truck. The phone and web address posted in white against a green Franco branded stripe with black shadowing jumps out at you. Another nice touch is having the contact info (and the logo) on the cab doors.
Yes, Landscaping Trucks and Trailers Need Graphics
It should be obvious that landscaping trucks and trailers need graphics, but what graphics do they need? TKO Graphix has the answer for you. Landscaping vehicle graphics should be on-brand, attention-grabbing, tell a story, and share a call to action.
How Can We Help You?
If you’d like fleet graphics designed to capture attention, printed on state-of-the-art equipment, and installed by expert 3M Certified installers, we’re here to help.
Let us lead you through the process and get a free estimate for your fleet or vehicle graphics, Request A Quote.
TKO Graphix is a national fleet graphics and vehicle wraps company. Since 1985, we’ve been helping businesses, large and small, brand their fleet of tractor-trailers, service trucks and company vehicles with our full-service solutions including print production, design, graphics installation, removal, project management, and inventory fulfillment. We employ the largest 3M™ Certified installation crew in the country. Our graphics installers, along with our established national UASG network of professional installers, allows us to brand any size fleet, anywhere!
As a result of our high standards in quality products and production, we are proud to be certified by 3M™ and able to offer the 3M™ MCS™ Warranty, the gold standard in graphics warranties. This warranty demonstrates our commitment to excellence and gives customers a greater peace of mind.
Whether you have a fleet of a few or thousands of vehicles, we are here to lead you through the process. To get started, contact us today for a free quote.
