We cross promote our customers, their services, and the work we’ve done for them. It begins by asking our customers for permission to share our work and how we can support their efforts. Our sales and CSR staff members reach out to clients, and we send this email to every completed job.
We’d like to Promote Your Organization
TKO’s YouTube Channel, TKO Graphix Video, and our Brandwire Blog have combined for more than 100,000 visits, and we’d like to cross-promote your organization, and our work, on these channels. The response to our social media efforts has been overwhelmingly positive. People enjoy seeing marketing and advertising initiatives. If you’d like us to promote your business, please complete the attached release. Thank you!
Why is this important?
Where do consumers begin the sales cycle? Where do you start when you’re shopping for a service provider, is it online? Do you google a search; check out websites, vet testimonials and complaints? Most consumers do. And if you’re like most consumers, then seeing, hearing, and understanding how a provider has helped others, helps you towards a buying decision.
Where do you Start?
The first step is to identify customers and seek their permission to cross promote. You’ll need a signed release. Next, research the customers online presence, follow them on social media, review their website, read their about page and mission statement. After that, it’s simply a question of deciding on the best format for cross promotion.
- Photo Blog: Take a photo of the completed work and write a short piece about what sets the work apart. Photo Blog: MRS Vehicle Graphics
- Featured customer: Highlight what makes your work and the customer stand out. Featured Customer Koorsen Fire and Security
- Customer video: Take the photo one step further and share a job at completion, before and after, or step by step. Joe’s Butcher Shop and Fish Market
- Case Study: Share a customer problem, your solution, and the outcome. Case Study: Coordinating a Workspace Rebrand
- Success Stories: Share stories of how your customers overcame obstacles to be the success they are today.
Promote Your Customer
Regardless of what you write or show be sure to include promotional information about your customer as well. Conduct an interview in person, by phone, or email. Quote from their website about page. Explain the services they offer and talk about their community involvement.
Promote the Promotion
Follow your customer on social media. Are they on LinkedIn, Facebook, and Twitter? Publish the post on your website and share the post on your social media networks.
Help your Customer
Share all photos and video with your client. Offer to write a guest post or testimonial and be sure to tell them to share the published post in any way they feel is suitable.
It Doesn’t End There
Cross promoting your customers is a great way to share your message, show your work, and post testimonials. Video can be used to show potential customers how you solve problems similar to theirs. Photos can be used to highlight your products, while blog posts, and case studies may double as printed collateral material. But something else is at work here. Promoted customers are loyal customers; they don’t forget—they come back. And they not only come back—they send their friends to you. Do you need more leads?