The secret of recruiting with fleet graphics is that it might be the answer to finding employment candidates that you’ve not been able to reach. Businesses are scrambling to fill positions. It seems everywhere you go, companies have help wanted signs in their windows.
The latter half of 2021 was a challenge for most businesses to find the employees they need. People found new ways to survive during the quarantine, and many aren’t going back to their pre-pandemic work lives.
There are many reasons for the labor shortage. But, regardless of the reason, the fact is it’s become harder and harder to fill positions. The bottom line is the organizations that can fully staff will be the ones that survive, and those who are understaffed will have a difficult time making it.
Why Do Businesses Have Help Wanted Signs?
Photo by Tim Mossholder on Unsplash
So, why do businesses have help wanted signs? I know it sounds like a silly question. However, the sign is placed hoping that an employment candidate, or the friend of someone looking for a job, will see it. If that’s the case, why stop at a sign in the window? Instead, why not use the most effective marketing piece you have, your fleet vehicles, to advertise that you’re hiring?
Does Recruiting with Fleet Graphics Work?
Are fleet graphics really that good for getting the word out? A white paper by Wheels Inc., Vehicle branding: Is there hidden value in your fleet?, shared the ATA (American Trucking Association) discovery that an impressive 91% of people stated that they not only noticed adverts on the side of trucks but could also remember them days later.
In addition, study after study shows that fleet graphics are one of the most cost-effective ways to advertise. So, if that’s the case, and your business is in desperate need of new blood, why wouldn’t you share your recruiting efforts on your vehicles? Good question.
You Have Options
The most striking, and hard to miss, fleet graphic is a well-designed full wrap. However, you don’t have to complete a full wrap to promote your recruiting. You can do partial wraps, decals, and plotter cut letters. It’s true that a wrap, full or partial, is going to capture more attention than a decal or letters, but it doesn’t mean that a decal on the back of your truck won’t help – it will. Another option is using a temporary material that can be easily removed as needed.
An Example of Recruiting with Fleet Graphics
In this example, the vehicle is a mobile billboard truck. You may have seen these trucks. They look like a box truck but are only a few feet wide.
This OOH Today article talks about Recruiting With Billboard Trucks, “On one side of the billboard truck, the message was in Spanish, and the other side was in English. The moving billboards were nearly impossible for viewers to miss.”
“The billboard truck’s creative was used to promote available first, second, and weekend shift work featuring scanner, sorter, and forklift operator assignments.”
“Bulldog now tracks more than 45,900 impressions per day with each truck as measured and tracked by Movia Media in the Dallas area.”
The point is, if your business has trucks, trailers, or even vans, you can accomplish the same thing with recruiting ads on your own vehicles, without paying someone else for the advertising space.
Is it Time to Start Recruiting with Fleet Graphics?
So, is it time for your business to start recruiting with fleet graphics? Is your company understaffed? Are you unable to serve your customers at the level you want to deliver and that your customers expect because of being short-staffed? If so, it’s time to try another angle. Recruiting with fleet graphics could be your ticket to successfully reaching the employment candidates you need.
If you’d like further information or advice, be sure to Contact Us. If you’d like a free estimate for your fleet or vehicle graphics, you can Request A Quote.
TKO Graphix is a national fleet and vehicle graphics company helping customers since 1985. We provide full-service graphic design, digital printing, screen printing, graphics installation, and removal of large format graphics.
