If you want to know how to support support Small Business Saturday you can begin by marking your calendar. Small Saturday is Saturday 11/25/17. The brainchild of American Express, “It began in 2010 when American Express founded Small Business Saturday to help small businesses get more exposure during one of the biggest shopping weekends of the year.” Since 2010 Small Business Saturday has continued to grow.
- 2011 US Senate passed resolution in support of Small Business Saturday.
- 2012 Elected officials from every state of the union got behind Small Business Saturday and offered their support.
- 2013 There were 1,450 neighborhood champions across America working to bring communities together. Become a neighborhood champion.
- 2014 An estimated $14.3 billion was spent at small businesses on Small Business Saturday.
- 2015 95 million shoppers visited neighborhood small businesses in their community on SBS.
- 2016 Shoppers spent a record 15.4 billion dollars with local small business.
What about Your Small Business?
If you work at or own a small business and would like to participate in Small Business Saturday, it’s very simple. First go here and Create Free Custom Small business Saturday Marketing Materials. Then stay connected by signing up for email notifications (it’s near the bottom of the page). After that, check for a neighborhood champion or stand up and take the role, helping create a small business community.
How Can You Support Your Favorite Small Business?
For starters, get out Saturday, November 25th, 2017 and shop local, and not only you, but bring your friends, share the message, tell your neighbors, send an email, post it on social media, and invite friends to shop on Small Business Saturday over a group text!
Small Business is Big
Small businesses in America (500 or fewer employees) employ more Americans than big business, and they not only impact the economy of the USA, but they create positive communities in neighborhoods all across this great land. SBA (Small Business Administration) frequently asked questions about small business.
So Saturday, November 25th, stay away from the suburban big box store, don’t order anything online, and go support Small Business Saturday. I guarantee you’ll have fun, feel good about supporting local, and you might start a new family tradition. See you then.