When you hear the words “effective local advertising,” do you think of TV, radio, or maybe print? How about social media, SMS, and geofencing? These are all effective local advertising media. But I’ll bet you didn’t even consider the most cost-effective local advertising because most people don’t think of it as advertising at all.
What is this super marketing media with the highest number of impressions of any form of local marketing? What is the most effective local advertising? It’s your fleet of vehicles – your commercial cars, trucks, vans, box trucks, trailers, etc. So, what makes fleet graphics the most effective local advertising?
It’s Where Your Customers Are
Whether you’re a local service business specializing in residential repairs, an IT company that works exclusively with businesses, or a pizza delivery restaurant, you should advertise on your vehicles because they go where your customers are. Take the three examples above. If you’re a service truck working with a homeowner in a residential area, the neighbors are potential customers. Their homes may have similar problems. If you’re an IT specialty firm working with a local company in a business park, potential clients are everywhere. And who doesn’t want pizza? Effective local advertising works where you work.
Fleet Graphics Make a Great Impression
The benefits of a vehicle wrap are apparent when you compare the Cost-Per-Thousand Impressions (CPM) of other forms of advertising (Statistics courtesy of the Outdoor Advertising Association of America):
- A 30-second prime-time spot in the top 100 television markets costs $17.78 per thousand impressions
- A 60-second drive-time ad in the top 100 radio markets costs $8.61 per thousand impressions
- A one-third b/w page ad in the top 100 newspaper markets costs $22.95 per thousand impressions
- A four-color one-page ad in the top 23 magazine publications costs $9.35 per thousand impressions
- The average for all forms of billboard ads costs $2.18 per thousand impressions
- Vehicle wraps cost $.77 per thousand impressions
Who Should Advertise Locally?
The best answer might be – everyone. If you’re a local organization, you should advertise on your fleet. This includes:
- Local franchisees of national chains
- Retailers
- Professional providers such as banks, law firms, real estate agencies, and insurance brokers
- Service companies such as HVAC, plumbing, and home repair services
- Restaurants, bakeries, and food trucks
- Nonprofit organizations, including schools and other government agencies
What Should You Advertise?
- Products and services
- Special offers and pricing
- Company culture
- Problem-solving solutions
- Years in business, accreditations, certifications, and awards
We Can Help You with the Most Effective Local Advertising
If you’d like the most effective local advertising, designed to capture attention, printed on state-of-the-art equipment, and expertly installed by certified installers, we’re here to help with your fleet graphics, Contact Us.
Would you like a free estimate for your fleet or vehicle graphics? If so, you can Request A Quote.
TKO Graphix is a national fleet graphic and vehicle wraps company helping customers since 1985. We provide full-service graphic design, digital printing, screen printing, graphics installation, and removal of large format graphics.
We’ve been helping businesses, large and small, brand their fleet of tractor-trailers, work trucks, and company vehicles. Whether you have a fleet of thousands or a few vehicles, we are here to lead you through the fleet branding process.
TKO Graphix is proud to be a 3M™ MCS™ Warranty graphics manufacturer. We employ the largest 3M Certified installation crew in the country. If you’d like to learn more and get a free quote, contact us today.
