Over the last few years, we’ve shared many fleet graphics statistics in our blog posts. However, we’ve never put a large segment of these facts together in one place until now. In this post, we share stats from the reputable sources listed below. When the numbers are shared all at once, it’s almost overwhelming. The information here truly will blow your mind!
25 Astonishing Fleet Graphics Statistics!
Fleet Graphics Statistics from Outdoor Advertising Association
The following stats, from the Out of Home Advertising Association of America, which is the national trade association for the US out of home advertising (OOH) industry, which includes digital out of home (DOOH), and is comprised of billboards, transit advertising, and place-based media. The statistics illustrate how effective outdoor advertising with car wraps is:
- Advertising with car wraps can reach 95% of Americans.
- Using fleet vehicle advertising can boost name recognition up to 15 times.
- Having one vehicle wrap installed on a company vehicle will generate thousands of daily impressions.
- 97% is the recall rate on mobile advertising.
- 96% of respondents say mobile advertising is more effective than traditional outdoor advertising.
- Individual vehicle advertising generates between 30,000 to 70,000 daily vehicle impressions.
Fleet Graphics Statistics from American Trucking Association
According to a study targeting regular drivers (not truck drivers) completed by the American Trucking Association, the largest and most comprehensive national trade association for the trucking industry, fleet graphics are very effective. The study, titled Visual Impact of Trucks in Traffic, shares the following
- 96% noticed truck side ads.
- 98% said fleet graphics created a positive image for the company.
- 96% said fleet graphics had more impact than billboards.
- 75% of people developed an impression about a company and its products.
- 29% would base a buying decision on the impression.
- 98% of in-car audiences indicated they noticed truck-side ads.
- 91% of target audiences noticed both graphics and text.
- Studies show that 96% of the viewers of mobile outdoor advertisements say they have more impact than a static billboard.
Fleet Graphics Statistics from 3M
Multinational corporation, and adhesive vinyl provider, 3M shared the following:
“Research shows that vehicle advertising stands apart from other forms of media because of its size, location, and continued presence. Brightly colored vehicle wraps with big logos and messages are disruptive and can’t be ignored by commuters. In fact, in one survey, 64% of respondents said they noticed vehicle graphics.
Another study revealed that vehicle advertising generates 30,000-70,000 daily vehicular impressions. If we just consider the lower end of these results, that will translate into millions of impressions per year. And unlike other marketing mediums, vehicle graphics aren’t subject to ad blockers, commercial-free streaming, or other barriers that prevent brands from communicating with potential customers.” — 3M — How effective are fleet graphics in the modern world?
Fleet Graphics Statistics from Avery Dennison
Avery Dennison, adhesive vinyl provider, had this to share:
“How effective are vehicle wraps as advertising? A quick comparison in typical advertising mediums suggests the following:
- Radio attracts 900,000 listeners in six weeks with 10 to 12 30-second spots.
- Value Pak mailings offers a reach of 600,000 with 100,000 addresses per drop, and your client is just one of many advertisers included in the packet.
- Direct mail reaches 20,000 names with one postcard mailer.
- Seven city buses get 600,000 impressions in two months.
- Billboards receive 700,000 impressions in one month.
- An ad in the yellow pages can cost up to $15,000 per year — with your competitors listed right there next to your ad. The same is true for pay-per-click advertising — at an even higher cost per month.
- Car or vehicle wraps have the potential to garner thousands of impressions each day!
Source Avery Dennison FAQs” How effective are vehicle wraps as advertising?
Other Fleet Graphics Statistics to Note
- Americans report spending an average of 15 hours per week in a car, either as a driver or passenger, and perceive traffic is getting worse. Commute times increased 14% — Census
- According to Media Buyers Guide, a wrapped intra-city truck generates up to 16 million annual visual impressions.
- A study by ad agency RYP & Becker Group found that 97 percent of survey respondents remembered the vehicle ads they were exposed to, and 98 percent had a positive reaction to advertisers after exposure.
- 96 percent of RYP & Becker Group respondents commented that vehicle advertising was more impactful than billboards.
Fleet Graphics Statistics Say It All
The stats are in, and the proof is there. Fleet graphics are the most cost-effective form of advertising available to your business. Whether you’re a small business with two work vans or a national company with thousands of vehicles, fleet graphics can make a tremendous impact on your organization.
If you’d like further information or advice, be sure to Contact Us.
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TKO Graphix is a national fleet and vehicle graphics company helping customers since 1985. We provide full-service graphic design, digital printing, screen printing, graphics installation, and removal of large format graphics.
We’ve been helping businesses, large and small, brand their fleet of tractor-trailers, service trucks, and company vehicles for more than 35 years. Whether you have a fleet of thousands or a few vehicles, we are here to lead you through the vehicle branding process.
TKO Graphix is a Certified 3M™ MCS™ Warranty graphics manufacturer. Our installation crews are 3M Certified and are employees of TKO Graphix, not sub-contractors.
