The title should be “How to explain content marketing to someone who doesn’t consume content.” But that’s a bit too long for a title. So, here’s what inspired this post. Recently two friends who own growing businesses, both with more than 100 employees, and sales in excess of 10 million per year asked me to [...]
The other day I was chatting with a friend who has worked in advertising and marketing for more than 20 years. I asked him how he approached clients who came to him for a marketing plan. He shared several ideas, which I’ll share with you, but something he said rang true. “We work with a [...]
I’ve worked thousands of trade shows, and it only took me about half of them to figure out the mistakes I was making. So, please allow me to share the traps and pitfalls I fell into, so you don’t have to. Here are ten things I wish I’d known about working a trade show. My [...]
We’ve all made business decisions we’ve regretted. I’m in a bit of funk right now after I made a quick decision to move some of my publishing to a new site. It wasn’t what I expected. And that’s because I didn’t put enough effort into understanding what I wanted, nor did I do enough research [...]
Our first Holiday Wishes post was published in 2010, Your Ultimate Holiday Wish. We continued with Holiday Wishes 2011, Holiday Wishes 2012, Holiday Wishes IV, Holiday Wishes V, Holiday Wishes VI, Holiday Wishes VII, and Holiday Wishes VIII. Our newest compilation, Holiday Wishes IX, is our ninth edition. Over the years we’ve collected and posted hundreds of wishes. Many are sincere, some are [...]
Last week I was chatting with a new customer, Jeff Moody, from Paris Illinois. His family farms more than 5,000 acres, and among other things, they own and operate a trucking company with more than a half-dozen trucks, trailers, and dedicated drivers. My point is they stay busy. So, I asked Jeff, why they’d driven [...]
I was a successful salesperson for many years. Eventually, I moved into a leadership role. It was a different world when I sold. It was the days of landlines and faxes. We set appointments strictly through cold calling; there was no lead funnel. And our sales techniques were too often based on psychology and not [...]
You’re not going to believe this, but I must tell someone. Okay, I’m telling everyone. I met Santa! Not one of the fill-in Santa’s. The honest to goodness, Santa. Yes, he’s real. I met him because we wrapped Santa's Jeep! Santa in Our Breakroom Early in September, I was walking through TKO Graphix breakroom when [...]
Is retaining truck drivers all that important? It’s no secret there’s a shortage of drivers in the trucking industry, but how bad is it? “The truck-driver shortfall swelled to a record 296,311 in the second quarter of this year, according to FTR Transportation Intelligence. The change was swift: In the fourth quarter of 2015, less [...]
If you Google TKO Graphix, you’ll find 61 reviews at a 4.9 (out of five) rating. 60 of the reviews are 5-star. One, which has nothing to do with our work doesn’t. It’s under review by Goggle. The other day I looked at our reviews and wondered, what if I was a potential customer and [...]
