What is brand personalization through fleet graphics? Well, your brand has a voice, right? Your fleet graphics are part of your brand and therefore has a voice. The question is, what are your fleet graphics saying?
Brand Personalization Through Fleet Graphics
Too many brands lose their voice on their fleet graphics. They don’t take advantage of brand personalization on their fleet of cars, trucks, and trailers. For example, a B2B provider may share a compelling logo, tagline, and more on social media, banner ads, collateral materials, and local media. Then have a work van, that is seen by customers and potential customers, with only a tiny decal as identification. The work van should be shouting the brand’s voice, but instead, it whispers.
Your fleet graphics brand personalization should match your overall brand and relate to your target audience. It should speak your potential customer’s language. By doing so, you humanize your business. Often, consumers don’t buy from companies; they buy from people. Use your fleet graphics to relate on a more human and personal level.
Here are a Few Examples of Fleet Graphic Brand Personalization:
Bar Keepers Friend
This wrap is an excellent example of brand personalization. The Bar Keepers Friend trailer wrap is hard to miss. Wrapped fully from top to bottom in sky blue with a wide darker blue stripe fading into the lighter blue, it grabs your attention. Once drawn to the wrap, people can’t help but notice the Bar Keepers Friend branded logo. The tagline “Once Tried, Always Used” leads the eye to the images of BKF products. Bar Keepers Friend is more than the original Powdered Cleanser, and the Bar Keepers Friend trailer wrap shares images of 10 of the products in BKFs line up.
N.K. Hurst Co. – HamBeens
The Hurst Beans wrap shows how brand personalization can share a message. The background shows a field of beans, row after row of green plants against a baby blue sky. The message is clear. This is good for you. It’s healthy, nutritious, and it tastes good. The 15 Bean Soup bag logo is recognizable to anyone who has traveled the bean aisle in most grocery stores. It adds instant recognition to the design.
Now the message becomes: Hurst Beans are good for you and good to eat. This wrap sends a positive message, and if you’re like me when I saw it, I was ready for some beans and cornbread.
Mission 27 Resale
The Mission 27 Resale Box Truck Wrap is hard to miss. The eye is drawn to the rack of clothes which makes a clear statement about the purpose of this vehicle. The website and phone number are easy to find and read. All in all, it’s a vehicle graphic that captures your attention, sends a message, and shares a call to action. The Mission 27 Resale box truck is brand personalization with a cause.
Brown County Vacation Homes
The Brown County Vacation Home vehicle wrap is breathtaking. It captures the beauty and majesty of Brown County State Park’s rolling hills in the autumn. I’ve preached for years that with vehicle graphics, simple is not only the most effective way to share a message, but when formatted by professionals, simple is elegant. That’s what this wrap accomplishes. The colorful foliage and bright leaves floating off the van grab attention, and the name and contact information are easy to find. It’s the perfect wrap. It’s eye-catching, and at the same time, it sends a clear message.
Sturm Plumbing
The color and contrast, blue to white with a green stripe between, grabs the eye, but that’s just the start. Pipes, and connections, and more pipes ramble around the vehicle. It’s hard to miss, attracts attention, and tells a story. What’s the story? The story is, this is a Sturm Plumbing’s work vehicle!
Divers’ Supply Indy
This wrap sends a message. Actually, it sends more than one. To begin with, it shares what Divers’ Supply does with four horizontal bullet points. Instruction. Rental. Sales. Service. Divers’ Supply does much more than these four bullet points shown, however, a common mistake with fleet graphics is sharing too much. What Divers’ Supply has done is make it easy to understand what they have to offer while implying more and sharing a story of tropical destinations and deep dives.
What’s Your Message?
Fleet graphics brand personalization is about what your organization wants to share and who you want to reach. Your fleet graphics gives your brand a voice. What are your fleet graphics saying?
How Can We Help You?
If you’d like fleet graphics designed to capture attention with brand personalization, printed on state-of-the-art equipment, and installed by expert certified installers, we’re here to help. Request a Free Quote Today!
TKO Graphix is a national fleet graphics and vehicle wraps company. Since 1985, we’ve been helping businesses, large and small, brand their fleet of tractor-trailers, service trucks and company vehicles with our full-service solutions including print production, design, graphics installation, removal, project management, and inventory fulfillment. We employ the largest 3M™ Certified installation crew in the country. Our graphics installers, along with our established national UASG network of professional installers, allows us to brand any size fleet, anywhere!
As a result of our high standards in quality products and production, we are proud to be certified by 3M as being able to offer the 3M™ MCS™ Warranty, the gold standard in graphics warranties. This Certificate demonstrates our commitment to excellence and helps give customers a greater peace of mind.
Whether you have a fleet of a few or thousands of vehicles, we are here to lead you through the process. To get started, contact us today for a free quote.
