Case Study: Graphics Solution for Poor Color Match

The Challenge: TKO Graphix national account manager, Chase Yocom, visited Quest Global. They’re a refrigerated freight shipping company out of Cartersville, Georgia. Although they had a vehicle graphics provider, they were willing to keep an open mind to Chase’s standing offer of help. Not long after Chase’s visit, Quest experienced problems with their vehicle graphics and asked for his expert advice. Quest had two challenges with the graphics on their trucks. A recently wrapped vehicle was damaged, and the replacement graphics didn’t match the undamaged areas. The age and condition of graphics can make color matching difficult, but this wasn’t the case. Color matching can be a problem when digital printers aren’t regularly color calibrated. Quest was also dissatisfied with the “graininess” of the image.

The Solution: Chase inspected the repairs on the damaged vehicle and offered Quest one solution to both concerns—screen print. Even a Pantone color will drift on an improperly color coordinated digital printer, but mixing color for screen print is an accurate procedure. As for the graininess concern, screen print is not a collection of colored dots creating an image—it’s applied one solid color at a time with no pixelation.

The Result: Chase printed a test set using TKO Graphix’s large format screen process. Being an experienced installer, Chase joined the crew in Statesboro, Georgia for the initial installation. The outcome was nearly perfect—color matched screen printed graphics with solid images. TKO went on to the complete more than 80 refrigerated tractor trailers for Quest this year.

What are your vehicle graphics challenges? Our team of experts may have a solution to your problem. With our one stop approach, which includes in-house design, fabrication, and installation, we’re able to suggest remedies others may not offer. You can contact us (and Chase) at 1-888-544-8051.