6 Checkpoints to Master How to Proof Your Vehicle Graphics Layout

At TKO Graphix, we’re all about providing top-notch service and helping our customers achieve branding excellence. This blog post was inspired by a collaborative effort between our sales, design, and customer service teams to provide valuable advice to our valued customers. One of the key areas we identified as vital is how to proof your vehicle graphics layout. In this post, we’ll share our insights on how to effectively proof your vehicle graphics layout to avoid costly mistakes and delays.

1. Is it the Right Vehicle?

One of the most important things to check, but often overlooked, is ensuring that the correct vehicle template is represented on your vehicle graphics layout. When you proof your vehicle graphics layout, ask yourself, Does the vehicle shown match the vehicle I’m having wrapped? Is it the correct year, make, model, and trim package? Is the layout showing the correct color of your vehicle? Whether you are getting a full vehicle wrap or decals, it’s crucial to verify these things or your graphics won’t fit your vehicle when it’s time to install. This step may seem obvious to proof your vehicle graphics, but it can save you from significant disruptions, delays, and added expenses down the road.

2. Look at All Sides of the Vehicle

To thoroughly proof your vehicle graphics layout, you must examine every angle of the vehicle layout, including the front, rear, and both sides. Do the graphics align correctly, and do they fit the available space as you expect? Are the graphics placed where they need to be? For example, is contact information visible on all sides of the vehicle? Every side of the vehicle should be shown on the layout and then proofed individually. Think about the impression your vehicle will make on the highway or parked at your shop from every angle. After all, what’s the point of a vehicle wrap if a potential customer only sees one side and it lacks your contact information?

3. Colors

Are your brand’s designated colors being faithfully represented in the design? Does the layout specify your brand’s correct Pantone colors that will be printed? It’s not just about your logo color; you must also check the background, foreground, and font colors. The choice of colors and the contrast between them are essential for effective vehicle advertising. Poorly contrasting colors can diminish the impact of your message and waste your marketing budget.

Find more ideas on colors in our post, What Color Should I Wrap My Business Vehicle?

4. Copy

Inspect your content closely. Is it error-free and grammatically correct? Is the phone number and website correct? A single misspelled word or a misplaced apostrophe can tarnish your vehicle’s image and damage your brand. Too much text can also be problematic. Remember, a vehicle graphic is Not the place to advertise every product or service you offer, share your company’s complete history, or cram in numerous customer testimonials. Instead, streamline your messaging making it clear and concise.

5. Fonts

When you proof your vehicle graphics layout, check the fonts used. Does the font fit the style guide of your organization and is it easy to read? Selecting the right font style, size, and color is crucial for readability and impact. Your font should align with your organization’s style guide, ensuring it’s easy to read and doesn’t hinder the message you want to convey. The key to effective fleet graphic design is combining appearance with legibility. There are too many designs, which although visually striking, are difficult to decipher, which detracts from the purpose of vehicle advertising. Check out this article for the best fonts to use for vehicle graphics.

6. Visual Hierarchy

Establishing a clear visual hierarchy for your vehicle graphics design is crucial to its success. Prioritize your most important message and ensure that your design aligns with your communication goals. A well-thought-out hierarchy guides viewers in understanding your brand’s message and values.

Other Points to Consider When You Proof Your Vehicle Graphics

Involve every team member with the authority to approve or disapprove the layout in the review process. This prevents potential setbacks later when a senior executive wants to change the design.
Don’t rush it. When you proof your vehicle graphics layout take your time. Thoroughly review the layout and consider having others on your team proof it as well.
Signing off. Remember that signing off on a layout is a crucial step. When a layout is signed and approved, the design goes into production. Changes after a layout has gone into production can be costly and time-consuming.

When you proof your vehicle graphics, before you sign off on a layout, make sure to double-check these 6 checkpoints. Your thorough review can save you time, money, and headaches in the long run.

If we can answer any questions for you, please let us know. Contact Us.

Ready to take the next step to enhance your brand with vehicle graphics? Let us help you get started on your project today!

About TKO Graphix

TKO Graphix has been a national fleet and vehicle graphics company helping customers since 1985. We provide full-service graphic design, digital printing, screen printing, graphics installation, and removal of large format graphics.

We’ve been helping businesses, large and small, brand their fleet of tractor-trailers, service trucks, and company vehicles for more than 35 years. Whether you have a fleet of thousands or a few vehicles, we are here to lead you through the vehicle branding process.

As a result of our high standards in quality products and production, we are proud to be certified by 3M™ and able to offer the 3M™ MCS™ Warranty, the gold standard in graphics warranties. This warranty demonstrates our commitment to excellence and gives customers a greater peace of mind.

If you’d like commercial vehicle graphics designed to capture attention, printed with state-of-the-art equipment on quality 3M film, and installed by 3M certified installers, we’re here to help. Request a free quote today.

Unveiling the Power of Commercial Fleet Graphics: Are They Right for Your Business?

As a business owner or marketer, you are constantly looking for ways to make your brand stand out from your competitors. One of the most effective ways to do this is through commercial fleet graphics. Not only do they serve as a moving billboard for your brand, but they also provide a sense of professionalism and consistency for your fleet. But, you may still be asking, “How long do fleet graphics last?” and “Why are they a good investment?”

How Long Do Fleet Graphics Last?

First, let’s discuss how long commercial fleet graphics last. The longevity of your graphics largely depends on a few key factors, including the quality of materials used, the application process, and the environment in which your vehicles operate. When high-quality materials are used and the application process is done correctly, your graphics can last anywhere from 5-7 years.

That’s a long time for your brand to be on display and for potential customers to take notice.

The Cost Breakdown of Fleet Graphics

Let’s break the cost down…the average fleet graphics wrap on a Transit Van, fully wrapped with premium vinyl is around $3,650* for the graphics and installation of the wrap. If you kept that Transit Van for 5 years; the cost of advertising your business with that wrap would only be $2.00 per day!

(*Average price of Transit wrap given above is with no roof coverage & no window perf. Variables in vehicles, materials, and coverage of vehicle will affect the price.)

As you can see, fleet graphics are incredibly cost-effective making them a good investment. When compared to other forms of advertising such as billboards or print ads, commercial fleet graphics provide a much higher return on investment. This is because they are essentially a one-time cost, whereas traditional forms of advertising require ongoing payments. Additionally, with fleet graphics, you are targeting your ideal audience. Your vehicles are on the road, in your local community, and reaching potential customers in a way that traditional advertising simply cannot.

Present a Professional Appearance

Commercial fleet graphics also provide a sense of professionalism and consistency for your business. When your fleet is consistently branded with your company’s logo, colors, and messaging, it shows that your business is established and takes pride in its appearance. This can be particularly important for service-based businesses, where customers may be hesitant to let strangers into their homes. A branded fleet can provide a sense of trust and comfort for these customers.

Brand Recognition

In addition to the benefits we’ve already discussed, commercial fleet graphics can also help with brand recognition and awareness. As your vehicles travel through your community, they are essentially acting as moving billboards for your brand. This can help to increase brand recognition and awareness, which can lead to increased business and customer loyalty over time.

Choosing a Commercial Fleet Graphics Provider

If you’re considering fleet graphics for your business, be sure to work with a reputable provider who can help you choose the right materials and ensure a successful installation.

Look for a provider that uses high-quality materials and has a proven track record of successful installations. Additionally, be sure to discuss the environment in which your vehicles operate, as this can impact the longevity of your graphics. For example, if your vehicles are frequently exposed to harsh weather conditions or chemicals, you may need to choose a different type of material to ensure your graphics will last.

In conclusion, commercial fleet graphics are a smart investment for any business looking to increase brand recognition, awareness, and professionalism in a cost-effective manner. When done correctly, they can last for years, providing ongoing exposure for your brand.

Ready to take the next step to enhance your brand with large format graphics? Let’s get started on your project today!

About TKO Graphix

TKO Graphix has been a national fleet and vehicle graphics company helping customers since 1985. We provide full-service graphic design, digital printing, screen printing, graphics installation, and removal of large format graphics.

We’ve been helping businesses, large and small, brand their fleet of tractor-trailers, service trucks, and company vehicles for more than 35 years. Whether you have a fleet of thousands or a few vehicles, we are here to lead you through the vehicle branding process.

As a result of our high standards in quality products and production, we are proud to be certified by 3M™ and able to offer the 3M™ MCS™ Warranty, the gold standard in graphics warranties. This warranty demonstrates our commitment to excellence and gives customers a greater peace of mind.

If you’d like commercial vehicle graphics designed to capture attention, printed with state-of-the-art equipment on quality 3M film, and installed by 3M certified installers, we’re here to help. Request a free quote today.

4 Ways TKO Graphix Can Enhance Your Company’s Brand Presence

Finding different ways to enhance your company’s brand presence is more important than ever!

A strong brand, not only sets you apart from the competition, but also establishes trust and credibility among your target audience. This is where TKO Graphix comes into play. With our expertise in vehicle graphics, event graphics, and promotional products, we can help your company to create and maintain a powerful brand presence. In this blog post, we will explore four ways in which we can enhance your company’s brand presence.

1. Eye-Catching Vehicle Graphics

One of the most effective ways to increase brand visibility is through eye-catching vehicle graphics. Whether you have a single company vehicle or an entire fleet, TKO Graphix can design and install custom vehicle wraps that turn your vehicles into moving billboards. These wraps are not only a cost-effective form of advertising but also create a lasting impression on potential customers. Our team of professional designers will work closely with you to ensure that your brand message is conveyed clearly and creatively through your vehicle graphics.

2. Brand Building Promotional Products

Branded promotional products are a great way to build brand recognition and loyalty. We are here to help you choose the right promotional products for your audience, from branded apparel to custom-printed promotional items like hats, pens, mugs, and coolers. Our attention to detail ensures that your logo and messaging are presented with the highest quality, making your promotional products a reflection of your brand’s excellence. No matter what you want to put your logo on, we can help!

3. Stunning Event & Trade Show Graphics

Participating in trade shows and events is an excellent opportunity to showcase your brand. TKO Graphix can design and produce stunning event and trade show graphics that grab attention and draw in potential customers. From eye-catching booth graphics to innovative promotional materials, we will help you make a lasting impression.

4. Consistent Branding Across Media

Maintaining consistent branding across all marketing channels is essential for building a strong brand identity. We are here to ensure that your brand’s colors, fonts, and messaging are consistent when translated to vehicle graphics, retail and event graphics, and even promotional products. Consistency reinforces brand recognition and trust, helping your company stand out in the market.

Creating a strong brand is the key to success. That’s why TKO Graphix offers a wide range of services to help enhance your company’s brand presence, from eye-catching vehicle graphics and customized signage, to promotional products and event graphics. With our expertise in graphic design, project management, and consistent branding, TKO can be your trusted partner in building and maintaining a powerful brand presence with large format graphics.

Don’t miss the opportunity to enhance your brand with our innovative solutions and turn your company into a memorable brand that stands out in the market.

Ready to take the next step to enhance your brand with large format graphics? Let’s get started on your project today!

About TKO Graphix

TKO Graphix has been a national fleet and vehicle graphics company helping customers since 1985. We provide full-service graphic design, digital printing, screen printing, graphics installation, and removal of large format graphics.

We’ve been helping businesses, large and small, brand their fleet of tractor-trailers, service trucks, and company vehicles for more than 35 years. Whether you have a fleet of thousands or a few vehicles, we are here to lead you through the vehicle branding process.

As a result of our high standards in quality products and production, we are proud to be certified by 3M™ and able to offer the 3M™ MCS™ Warranty, the gold standard in graphics warranties. This warranty demonstrates our commitment to excellence and gives customers a greater peace of mind.

If you’d like commercial vehicle graphics designed to capture attention, printed with state-of-the-art equipment on quality 3M film, and installed by 3M certified installers, we’re here to help. Request a free quote today.

6 Reasons to Supercharge Your Trailer Graphics with Full Coverage

1. Wow Factor

If you are looking for a WOW Factor to promote your brand and get your message out, consider wrapping your trailers with full coverage wraps. Having your company’s brand, larger than life, covering the entire semi-trailer gives you better visibility and assures your brand will make an impact every day.

2. Trailer Graphics Give More Bang for Your Buck

A standard size billboard typically measures 14’ high by 48’ wide, which translates to 672 square feet of advertising space. Don’t get us wrong, we love billboards too and think they work great in combination with other printed advertising or branding, like fleet trailer graphics!

Size of Billboard

Covering both sides and the rear of the trailer with full coverage graphics will get you a spacious 1,026 square feet of advertising space to promote your business. Plus the added bonus of it traveling on the roads and highways capturing the attention of different prospects in different geographic areas.

Approximate square footage of full coverage trailer graphics when both sides and rear of trailer is wrapped.

Consider the Cost…

You already own or lease your trailers, use them as advertising space without all the costly monthly fees of other print advertising. Fleet graphics provides an affordable one-time upfront expense to design, print and install your graphic. That’s it!

3. Fast Track Trailer Graphics Production Time

When getting your branded trailers on the road is top priority, going full coverage on your trailer graphics can fast-track the production process of your graphics. Printing and finishing full coverage trailer graphic panels require less steps than cut decals, which leads to getting your graphics faster and your branded trailers on the road pronto.

4. Faster Graphics Removal

Full coverage trailer graphics not only enhance the look but also simplifies the removal process when it’s time to remove the graphics. The large graphic panels typically remove faster and easier than traditional die-cut graphics. This ends up saving valuable time and effort.

5. Don’t Be Ghosted

Full coverage graphics helps to banish ghost imaging. No more lingering traces of past designs or logos haunting the trailer’s surface post-removal, ensuring a perpetually polished and sophisticated look.

6. Trailer Resale Value

Covering the trailer with graphic panels provide a layer of protection to the original surface and preserves the paint quality of the trailer. When the graphics are removed, the paint looks like new, which improves the resale value of the trailer.

Ready to take the next step towards trailer graphics for your company? Let’s get started on your project today!

About TKO Graphix

TKO Graphix has been a national fleet and vehicle graphics company helping customers since 1985. We provide full-service graphic design, digital printing, screen printing, graphics installation, and removal of large format graphics.

We’ve been helping businesses, large and small, brand their fleet of tractor-trailers, service trucks, and company vehicles for more than 35 years. Whether you have a fleet of thousands or a few vehicles, we are here to lead you through the vehicle branding process.

As a result of our high standards in quality products and production, we are proud to be certified by 3M™ and able to offer the 3M™ MCS™ Warranty, the gold standard in graphics warranties. This warranty demonstrates our commitment to excellence and gives customers a greater peace of mind.

If you’d like commercial vehicle graphics designed to capture attention, printed with state-of-the-art equipment on quality 3M film, and installed by 3M certified installers, we’re here to help. Request a free quote today.

Beginners Guide to Fleet Vehicle Graphics

Beginner’s Guide to Fleet Vehicle Graphics

The What, Why, and Where Guide to Fleet Vehicle Graphics

In today’s competitive business landscape, establishing a strong brand presence is vital for success. While companies employ various marketing strategies, one method that is often overlooked, but one that can make a significant impact, is fleet vehicle graphics. The art of transforming a fleet of vehicles into mobile billboards not only enhances brand visibility but also acts as a powerful marketing tool. Whether you are ready to take the next step and start your fleet graphics journey or not sure and want to learn more, this article is your beginner’s guide to fleet vehicle graphics with the top 3 things to know. We know this decision is a hard one which is why we’re here to help!

1. What are Fleet Graphics?

Let’s start with the basics…What are fleet graphics? Fleet graphics, also known as vehicle wraps or vehicle graphics, are the process of applying custom-designed vinyl decals, wraps, or other graphic elements onto commercial vehicles. These graphics are custom designed to convey the company’s brand identity, messaging, and aesthetic in a visually appealing and eye-catching manner. Fleet graphics can also range in size and coverage of the vehicle. While you can do a full coverage vehicle/trailer wrap, there are also partial wraps that can cover half or even a quarter of the vehicle. Whatever size you’re interested in, TKO Graphix can help you achieve it.

Check out these examples of the different coverage options available.

Why Invest in Fleet Graphics?

Whether you have a fleet of thousands or a few vehicles, fleet graphics are a good investment. They not only help with brand recognition, but they are also an extremely effective advertising tool. By investing in fleet graphics, you’re re-investing in your business. Brand recognition is important whether you have a newer or older business. Some customers may forget about your company but if they see a van of yours driving around it will cause them to reconsider doing business with you since you are now in the forefront of their mind. A single vehicle with well-designed fleet graphics can generate thousands of impressions each day, significantly expanding your brand’s reach. Imagine the number of eyes that pass by your vehicle on a busy city street, neighborhood, or highway commute. Fleet graphics allow you to tap into these daily interactions, maximizing exposure for your brand. This investment will help your company in the long run by becoming a more recognizable brand and advertising to a larger audience of potential customers.

Where Can I Get Fleet Graphics?

When deciding to purchase fleet graphics you want to be sure it’s with a company you can trust. TKO Graphix has become a trusted partner for businesses looking to make a lasting impression through fleet vehicle graphics for over 35 years with exceptional services, unparalleled print production, and commitment to customer satisfaction. Our team works closely with our clients, ensuring that each design reflects the essence of the brand while maximizing visual impact. Our dedication to precision installation and the use of high-quality materials means that the finished product is not only visually striking but also durable and long-lasting. Our knowledgeable team guides our customers through every step of the process, offering expert advice and solutions tailored to their specific needs. With TKO Graphix, businesses can trust that they are partnering with a company that truly cares about their success.

Ready to Elevate Your Brand?

In a competitive market, businesses must explore innovative ways to differentiate themselves and capture consumer attention. Fleet vehicle graphics provide a unique and cost-effective solution for boosting brand visibility, expanding reach, and establishing credibility. By harnessing the power of fleet graphics, companies can create a mobile marketing presence that drives growth and propels them toward long-term success.

We hope this article gives you the confidence to take the next step towards fleet graphics for your company and just know TKO Graphix is always here to help!

Let’s get started on your project today!

About TKO Graphix

TKO Graphix has been a national fleet and vehicle graphics company helping customers since 1985. We provide full-service graphic design, digital printing, screen printing, graphics installation, and removal of large format graphics.

We’ve been helping businesses, large and small, brand their fleet of tractor-trailers, service trucks, and company vehicles for more than 35 years. Whether you have a fleet of thousands or a few vehicles, we are here to lead you through the vehicle branding process.

As a result of our high standards in quality products and production, we are proud to be certified by 3M™ and able to offer the 3M™ MCS™ Warranty, the gold standard in graphics warranties. This warranty demonstrates our commitment to excellence and gives customers a greater peace of mind.

If you’d like commercial vehicle graphics designed to capture attention, printed with state-of-the-art equipment on quality 3M film, and installed by 3M certified installers, we’re here to help. Request a free quote today.

Your FAQs About Purchasing Fleet Graphics – Answered

Your FAQs About Purchasing Fleet Graphics – Answered.

Purchasing fleet graphics can seem like a daunting process, especially when you are purchasing for a very large fleet that may contain several different types of vehicles and trailers. At TKO Graphix, we like to guide our customers through the process of purchasing fleet graphics from project exploration, design, to final installation.

You may have a hundred questions and not know where to start, but don’t worry, you are not alone! No matter what type of fleet vehicle(s) you have, the first place you’ll start in the process of purchasing fleet graphics is to speak to one of our Account Managers. Our experts will talk to you about your fleet branding project, discuss what artwork you have available or what you need created by our design team, and will suggest the best materials and print production process to achieve cost effective and long-lasting graphics for your type of fleet.

We asked our Account Managers to answer some of the most Frequently Asked Questions (FAQS) we receive about purchasing fleet graphics.

1. What information will the customer be asked to provide when purchasing fleet graphics?

Chase Yocom, National Account Manager:

“The first two things a new customer should come to us with are basic contact info for their company and any usable artwork files, such as their logo, supporting graphics, or images. Bringing your own usable artwork can cut down on the cost of any additional design time.”

Shirley Wurster, National Account Manager:

“For a vehicle wrap, it’s important to come to us with the year, make, model, and pictures of the vehicle being wrapped. All this information will speed up the process and allow us to get started on creating a custom wrap for your company. For many of our freight carrier customers needing trailer wraps or box truck wraps, we can provide templated measurement sheets of that vehicle and the customer can simply fill in the correct measurements and sends back to us.”

Jason Scheurer, National Account Manager:

“It is also beneficial to come to the table with the scope of the project you have in mind, especially in the case of large fleet branding projects. The quantity of vehicles needing graphics, specs, and the physical locations of where the vehicles are located. All this information allows TKO and the customer to all be on the same page and understand the expectations of the project.”

2. How long does the fleet graphics process take from start to a completed installation?

You will notice, this question doesn’t have a clear answer. That’s because each customer has their own needs and varying factors for each project, therefore, there’s no “one size fits all” answer on how long the process with take.

Shirley Wurster, National Account Manager:

“With our current production times, it could take about 5-6 weeks from design to production, and installation. However, this time frame can vary with our workflows.”

Chase Yocom, National Account Manager:

“Everything we produce is custom made for each customer and has quite a few processes to go through once in our production. Therefore, it could take anywhere between 10-20 business days for the production processes before it’s ready for the installation process.” Once your item is ready for install our Installation Coordinator will work with you on scheduling a date for installation. The project size and difficulty of installation will determine how long the installation with take.”

3. Is there any type of warranty provided when purchasing fleet graphics?

Jason Scheurer, National Account Manager:

When purchasing fleet graphics be sure to choose a graphics manufacturer that can provide the best graphic warranty. At TKO Graphix, we are a 3M™ MCS™ Warranty provider. This ensures our printed graphics are backed by 3M’s most comprehensive warranty.

4. What should I do if I don’t know the measurements of the item being decaled?

National Account Manager Chase Yocom:

“If the vehicle or project site is located locally, one of TKO Account Managers can set up an appointment to get those measurements for the customer. If the vehicle or project site is out of our area, we have a network of certified installers that we can set up a site visit for the customer. They will get the information needed for the project and send it to us so we can properly produce the project for the customer.”

When purchasing fleet graphics, it’s important to the success of your project to get all the correct information and measurements from the start. Having incorrect measurements can result in the graphics not fitting properly during installation, which is lost time and money. Check out our Fleet Graphics Checklist for more info.

5. What are the different products that TKO Graphix offers?

Glenn Burris, National Account Manager:

“Although most of our commercial fleet clients use the same type of vehicle graphic film, we offer materials for almost any type of surface, such as glass, metal, and plastic. We have even installed building wraps. Aside from the large format graphics, we also offer custom-branded apparel and promotional products.”

Chase Yocom, National Account Manager:

“Pretty much anything you can place a logo on, we can make a decal for it!”

TKO Graphix not only offers fleet and vehicle graphics, but also a wide variety of commercial graphics to promote your company or product.

Indoor & Outdoor Banners
Retractable Banners
Wall Graphics
Window Graphics & Clings
Perforated Window Film
Floor Graphics
Sidewalk Graphics
Coming Soon Signs for Construction Sites
Directional Signs
Yard Signs
Canopy Tents
Flag Banners

If you need help with purchasing fleet graphics or have another commercial graphics project in mind, we would love the opportunity to help you. Let’s get started on your project today!

About TKO Graphix

TKO Graphix has been a national fleet and vehicle graphics company helping customers since 1985. We provide full-service graphic design, digital printing, screen printing, graphics installation, and removal of large format graphics.

We’ve been helping businesses, large and small, brand their fleet of tractor-trailers, service trucks, and company vehicles for more than 35 years. Whether you have a fleet of thousands or a few vehicles, we are here to lead you through the vehicle branding process.

As a result of our high standards in quality products and production, we are proud to be certified by 3M™ and able to offer the 3M™ MCS™ Warranty, the gold standard in graphics warranties. This warranty demonstrates our commitment to excellence and gives customers a greater peace of mind.

If you’d like commercial vehicle graphics designed to capture attention, printed with state-of-the-art equipment on quality 3M film, and installed by 3M certified installers, we’re here to help. Request a free quote today.

GET A FREE QUOTE

When to Replace Your Vehicle Graphics

Knowing when to replace your vehicle graphics is a good idea when marketing your brand. As a business owner, you need to be aware of when to replace your vehicle graphics as they are start to look old or dated. While vehicle graphics are a great long-term investment for your business, they aren’t a lifetime investment. Just like other types of marketing, it’s important to update your message and refresh your look from time to time.

People are always looking for new things or something to catch their eye. When you keep the same marketing message and style for too long people tend to lose interest. You don’t want to get lost behind companies who are refreshing and changing their message to grab the attention of potential customers. If your marketing message seems old and tired, that’s when you know it’s time to replace your vehicle graphics.

TKO Graphix is here to help you replace your vehicle graphics with new and fresh graphics or even a complete rebrand. Keep reading to learn more about when to replace your vehicle graphics and the benefits of updating them.

Keeping Up To Date

After being in business for almost 38 years, TKO Graphix has undergone many company updates including things like our logo and our brand colors. And we aren’t the only company to freshen things up. According to TheBrandLeader.com, companies typically do a full rebrand every 7-10 years. While the core values and concept of the company stays the same, rebranding allows customers to see that you are evolving and growing in new ways with the ever-changing world. For most tenured companies, from fast food to Fortune 500, you can look back and see the growth of things like their logo and their company brand colors.

If your company is in the process of doing a rebrand, we can help! Our design team can bring your vision to life and ensure that your fleet graphics truly reflect an exciting new chapter in your company’s journey.

Looking A Bit Tired?

If your vehicle graphics are worn and faded, it’s time to replace your vehicle graphics. It’s hard for people to know what your company does if they aren’t able to read the graphics on your company vehicles. Cars and trucks go through so much wear and tear over the years due to road conditions and weather. While there are ways you can prolong the life of your vehicle graphics by taking care of them, some things are inevitable.

If you’re interested in how to extend the life of your vehicle graphics and how to take care of them properly check out our blog post, How to Protect and Care For Your Vehicle Graphics in the Summer. But when the inevitable happens, TKO Graphix is ready to help you refresh those old, damaged, and faded vehicle wraps into a shiny new marketing strategy.

Replacing your vehicle graphics is a big deal and investment, but we want to help you through the process and answer any questions you may have. Whether you would like to rebrand your company completely with new colors and messages or just refresh your old decals so they are shiny and new, TKO Graphix can help you through the process of fleet branding. We want to help your company grow in new ways and replacing your vehicle graphics may be your next step.

About TKO Graphix

TKO Graphix has been a national fleet and vehicle graphics company helping customers since 1985. We provide full-service graphic design, digital printing, screen printing, graphics installation, and removal of large format graphics.

We’ve been helping businesses, large and small, brand their fleet of tractor-trailers, service trucks, and company vehicles for more than 35 years. Whether you have a fleet of thousands or a few vehicles, we are here to lead you through the vehicle branding process.

As a result of our high standards in quality products and production, we are proud to be certified by 3M™ and able to offer the 3M™ MCS™ Warranty, the gold standard in graphics warranties. This warranty demonstrates our commitment to excellence and gives customers a greater peace of mind.

If you’d like commercial vehicle graphics designed to capture attention, printed with state-of-the-art equipment on quality 3M film, and installed by 3M certified installers, we’re here to help. Request a free quote today. Let’s get started on your project today!

GET A FREE QUOTE

3 Ways to Absolutely Ruin Your Vehicle Graphics Effectiveness

3 Ways to Ruin Your Vehicle Graphics Effectiveness

Deciding to brand your vehicles can be a big step so don’t ruin your vehicle graphics effectiveness. Branding your fleet not only takes a financial investment, but also an investment of your time and energy to create your marketing message and the look of that message on your vehicles. That’s where TKO Graphix comes in to help. Our goal is to brand your vehicles appropriately and effectively to meet your marketing goals.

Our years of experience have allowed us to learn the best ways to share your message while on the move and the important factors that need to be considered. Keep reading to learn 3 ways people ruin their vehicle graphics effectiveness and how to avoid making these mistakes yourself.

1. Too Many Words

We know you have a lot you want to say about your product or service, but vehicle graphics aren’t always the best place to say all those things. Sometimes companies lose sight of the type of marketing channel they are using. For example, what works for social media is not the same message as what works on vehicle graphics.

When deciding on your marketing message keep in mind that your vehicle could be seen going 65mph down the highway as well as stopped at a red light. Because of that, using too many words may confuse and distract a potential customer from understanding your message. To find the perfect message, identify your goal, and pare down your message to simple ideas that are easy to read and comprehend.

2. Visual Clutter

Like using too many words, you also don’t want to over-design your graphics. For vehicle graphics effectiveness try to reduce the visual clutter. Sometimes the real meaning of what you’re trying to say can be lost in too much visual design clutter in the vehicle wrap. You only have a few seconds to make an impression on someone who is passing by one of your vehicles, so be sure they’re seeing what they need to, not something that isn’t important. Vehicle graphics effectiveness is dependent on a clear design that is easily recognizable and conveys the brand’s message.

When deciding what to add or eliminate in your design it could be helpful to print it out, tape it up, take a step back, and look at it from different angles. Move around fast and slow to get an idea of what jumps out at you. This test of your design will help you eliminate elements that are not important and highlight the ones that are. For more helpful tips, check out our 5 Vehicle Graphic Design Tips.

3. Unclear Goal or Call to Action

What is the goal of your vehicle graphics? When your vehicle wrap grabs the attention of potential customers what do you want them to do next? Call you, visit your website, join your email list? Before you start the process of investing in vehicle branding, it’s important to pinpoint your marketing goals and CTA (call to action).

First, identify what your goals are with branding your vehicles. Some examples of goals might be informing people about your new product, creating brand awareness, and of course gaining new customers. Once you decide what you want to achieve, TKO Graphix can help you design eye-catching graphics with your goals in mind.

When creating your design, placement is also very important. Be sure your message is where it can be seen and is the most effective. This is different depending on the type of vehicle you are wanting to decal. Think about it, you wouldn’t want your important message being on the hood of your work truck because it has the smallest chance of being read. But on the back of a semi-tractor trailer, which will have traffic stopped behind it, is an excellent place to share your message. It’s all about thinking like a customer viewing your vehicle and what would catch their attention.

The next time you take a drive pay attention to the branded vehicles around you. Do you understand their message? Do you immediately know what they are selling? Make notes on the types of things that stand out to you and the things that don’t. This will help you when deciding what is and isn’t important for your own vehicle graphics effectiveness. If you’re thinking about investing in branding your fleet of vehicles, TKO Graphix will help your vehicle graphics hit your goals for successful marketing. As leaders in the industry, our expert designers know how to create a clear and clutter-free message through vehicle graphics. We create designs that captures attention and drives your brand’s message.

About TKO Graphix

TKO Graphix has been a national fleet and vehicle graphics company helping customers since 1985. We provide full-service graphic design, digital printing, screen printing, graphics installation, and removal of large format graphics.

We’ve been helping businesses, large and small, brand their fleet of tractor-trailers, service trucks, and company vehicles for more than 35 years. Whether you have a fleet of thousands or a few vehicles, we are here to lead you through the vehicle branding process.

As a result of our high standards in quality products and production, we are proud to be certified by 3M™ and able to offer the 3M™ MCS™ Warranty, the gold standard in graphics warranties. This warranty demonstrates our commitment to excellence and gives customers a greater peace of mind.

If you’d like commercial vehicle graphics designed to capture attention, printed with state-of-the-art equipment on quality 3M film, and installed by 3M certified installers, we’re here to help. Request a free quote today. Let’s get started on your project today!

GET A FREE QUOTE

5 Tips for Caring for your Vehicle Wrap during the Winter

Winter is here in the midwest and it’s important you know how to take care of your vehicle wrap during the winter months. If you experience cold winter weather with snow and ice where you live, there are some things you need to know to protect and prolong the life of your commercial vehicle wrap during the winter.

Here’s 5 tips on maintaining your vehicle wrap during the winter to keep your business brand looking new and professional.

How to Care for Your Vehicle Wrap During the Winter

1. Avoid Using A Scraper on the Wrap

Don’t reach for the ice scraper or snow shovel to remove snow and ice from the wrapped portions of your vehicle. Scrapers and shovels can damage both the vehicle wrap and even the paint if you are not careful. Instead, use a soft bristle brush or broom to remove the snow. Don’t let snow sit and turn into ice, which may stick to the vinyl graphics becoming difficult to remove without damaging the graphic.

2. Clean Off Salt and Road Grime

Winter roads are full of salt, and grime can quickly accumulate on your vehicle, and potentially cause harm to your vehicle wrap. The best way to prevent this is to avoid the build up by cleaning your vehicle as soon as you can or at least weekly after driving on salt-treated roads. Allowing salt and road grime to build up can corrode your vehicle wrap when left on it for too long by allowing contaminants to seep into and stain or discolor your vehicle wrap.

Salt is extremely corrosive, and even vinyl protected with clear coat could eventually show signs of wear from extended exposure to salt. For more information on the effects of road salt, read our FAQ: Will Road Salt Damage my Vehicle Graphics?

3. Repair Any Lifted Vinyl on Your Vehicle Wrap

If you notice any areas on your vehicle wrap that start to lift on the edges, or a small hole or tear developing, contact your vehicle graphics provider for a repair. Snow and ice can become trapped under these areas causing a small damaged area to grow quickly and lead to something that cannot be repaired easily. If it is caught soon enough, it can likely be repaired and prevent more costly repairs later.

4. Spot Clean Your Vehicle Wrap Frequently

To protect your vehicle wrap during the winter and all year round, you should be diligent in spot cleaning your vehicle wrap. If you notice a spot of your wrap, 3M recommends to soften difficult contaminants such as bug splatter, bird droppings, tree sap and similar contaminants by soaking them for several minutes with very warn, soapy water. Rinse thoroughly and dry.

5. Avoid Pressure Washing

In general, it’s best to avoid pressure washing your vehicle wrap. Ideally, hand washing is best, but your vehicle can be run through a touch less automated car wash. The use of brush car washes (depending upon the frequency and quality of brush) may cause dulling/scratching/lifting edge of the graphics.

If hand washing and touch less car washes are not an option for you, pressure washing may be done carefully under the following conditions:

• Ensure the water pressure is kept below 2000 psi.

• Keep water temperature below 180°F

• Use a spray nozzle with a 40 degree wide angle spray pattern.

• Keep the nozzle at least 12″ away from the graphic

• Keep the nozzle perpendicular (at 90 degrees) to the graphic.

For more information, see the full graphics care procedures guide from 3M for details.

How Do You Care for Your Vehicle Wrap During the Winter?

Knowing how to care for your vehicle wrap during the winter doesn’t mean it will always be easy. Getting out in the cold and snow to clean and protect your vehicle isn’t always the most pleasant task, but protecting your investment and your brand’s image is important. If you’d like further information or advice, be sure to Contact Us.

Need Help With Your Wrap?

If you’d like commercial vehicle graphics designed to capture attention, printed with state-of-the-art equipment on quality 3M film, and installed by 3M certified installers, we’re here to help. Request a free quote today.

GET A FREE QUOTE

TKO Graphix has been a national fleet and vehicle graphics company helping customers since 1985. We provide full-service graphic design, digital printing, screen printing, graphics installation, and removal of large format graphics.

We’ve been helping businesses, large and small, brand their fleet of tractor-trailers, service trucks, and company vehicles for more than 35 years. Whether you have a fleet of thousands or a few vehicles, we are here to lead you through the vehicle branding process.

As a result of our high standards in quality products and production, we are proud to be certified by 3M™ and able to offer the 3M™ MCS™ Warranty, the gold standard in graphics warranties. This warranty demonstrates our commitment to excellence and gives customers a greater peace of mind.

Let’s get started on your project today!

10 Impressive Ways to Get More Impressions with Fleet Graphics!

How can you get more impressions with fleet graphics? BTW, what is an impression? In advertising, an impression (sometimes also called an ad view) is when someone sees an advertisement, whether it’s a website, banner ad, billboard, or fleet graphic.

With thousands of ads fighting for our attention every minute of the day, it’s essential to stand out and grab consumers’ attention. Here are 10 ways to get more impressions with fleet graphics.

10 Impressive Ways to Get More Impressions with Fleet Graphics!

1. Go 3D with your Fleet Graphics

Rear of Vehicle

Your fleet graphics might not be truly 3-dimensional, however, an accomplished fleet graphic designer can create artwork that appears to be 3D and adds depth and dimension to your design. The back of this vehicle is a great example of this. The man with the friendly smiling face waving almost makes you want to wave back. Did you notice the depth? At first glance, it seems as if you’re looking inside the truck, as if it didn’t have doors. The graphic tricks the eye with the depth it creates, but in reality, it’s all printed on the flat service of the rear doors. This design for Effective Air catches the eye and makes quite an impression.

2. Make Your Brand Glow in the Dark

Reflective vinyl can boost your brand’s visibility even in the dark. The entire design on this Five Star Dance Studios Bus Wrap is stunning, but the final touch of reflective material on the logo and other important information makes this bus wrap glow— even in the dark. Historically, reflective material has been used on emergency and first responder vehicles for safety reasons. But over the years, more and more brands use reflective on their commercial fleet vehicles to increase their visibility any time of day or night.

3. Take Different Sides

Craftroads Beverage Facebook Image

You want to be sure your design covers every side of the vehicle but, here’s something else to consider —all sides don’t have to be the same. This box truck wrap for Crossroads Beverage shares three different messages about three different products. It’s an incredibly creative idea and makes you stop and look twice with its different messages and artwork for each side and rear of the vehicle. Wow! This wrap is fun!

4. Be Colorful with Your Fleet Graphics

Trailer Wrap

What should a tractor pull super-semi wrap include? Considering this Walker Ag Group father & son pulling team tractor competes in the NTPA (National Tractor Pull Association), the graphics should be recognizable, bright, and fun. We used bright colors, easy-to-read fonts, and fun images to achieve this. I don’t think anyone can miss this truck. Check out more about this Super Rig Trailer Wrap From Walker Ag Group.

5. Have Some Fleet Graphics Fun

Snappy Services Pick-up Truck Wrap

The Snappy Services Pick-Up Truck Wrap is fun. The first thing that catches the eye are the pipes that flow from the front to back on the side of the pick up and send the message that this truck’s used for plumbing. This wrap is fun, informative, and complete. It gets the job done. The Snappy Services pick up truck wrap captures attention, shares a story, and sends a clear message.

6. Deliver Emotion

impressions with fleet graphics

Take a moment and look at the graphics on this van. What do you see? What comes to your mind? Does the image of the mother and daughter grab your eye? The mom and child snuggled comfortably, sharing precious moments, delivers emotion and sends a message of comfort. Steinhart Heating & Air Conditioning brings comfort to your home with their services and that’s the type of message they wanted to send with their van wrap.

7. Keep it Simple

mini-van vehicle wrap - Marvin Johnson

What Makes this Vehicle Graphic Stand Out? This full wrap was designed with simplicity in mind. That doesn’t mean it was simple to design. Just the opposite, creating a simple vehicle wrap design can sometimes be difficult to achieve good results, but this one hits the mark by keeping the design, messaging, and color choice minimal.

8. Share the Cuteness

Low Cost Spay and Neuter Clinic Van Wrap

If you want more impressions with fleet graphics, you may want to share cute and lovable images of pets, children, or other animals. For example, the Low Cost Spay and Neuter Clinic Van Wrap is adorable with those sweet eyes staring back at you. The entire wrap tells a story, the animals grab your eye, and the words, “We Transport” captures your attention. Anyone who loves pets will love this wrap, and the service Low Cost Spay and Neuter provides.

9. Inspire Action with Your Fleet Vehicle Graphics

The OrangeTheory Fitness Wrap is inspirational. Does it make you think about getting back in the gym? The bold images use all the space possible, including the windows. You can almost hear the heartbeat of the gym while looking at the photos of trainer and trainees.

10. Show Off Your Product

Be proud of what you do by showing off the work or product you sell. The Whicker Construction van wrap shows off the business’s work with a home they remodeled. If you do good work, feature it on your vehicle wrap and show it off to prospective customers.

Get More Impressions with Fleet Graphics

If you want to get more impressions with fleet graphics, you need a design that grabs attention and shares your message. We’ve shown 10 examples of how the TKO Graphix design team achieved this for some of our customers and we can do the same for you.

When it comes to making your graphics a reality — it all begins with our design department services. From a concept on paper to road-worthy advertising for your vehicles, the TKO Graphix design team can help bring your vision to life. Our team specializes in creating fleet and vehicle graphics while keeping your brand consistent across all types of vehicles in your fleet.

How Can We Help You?

If you want your fleet graphics designed to capture attention, printed on quality material and state-of-the-art equipment, and installed by expert certified installers, we’re here to help.

Get a free estimate for your commercial fleet vehicle graphics, Request A Quote.

GET A FREE QUOTE

TKO Graphix is a national fleet graphics and vehicle wraps company. Since 1985, we’ve been helping businesses, large and small, brand their fleet of tractor-trailers, service trucks and company vehicles with our full-service solutions including print production, design, graphics installation, removal, project management, and inventory fulfillment. We employ the largest 3M™ Certified installation crew in the country. Our graphics installers, along with our established national UASG network of professional installers, allows us to brand any size fleet, anywhere!