There are a variety of banner styles differentiated by use and material. Choosing the right style and material for your needs is key. Picking the wrong material or style can lead to an ineffective banner, or even a minor disaster. For example, using the wrong banner for an outdoor event on a rainy or windy day can lead to a destroyed display and a ruined marketing effort.
Where and How Will the Banner be Used?
Will it be used outdoors? Banners used outside usually include light pole banners. Used by municipalities and event promoters, they are an attractive addition anywhere a light pole is available. Outdoor hanging banners may be small or as big as a building – the last few years, TKO has supplied the Indiana State Fair with giant hanging banners, advertising entertainment and events. Other banners used primarily outdoors include fence banners, sports banners, and double-sided sandwich boards.
Is the banner part of a display? Display banners may be used inside and outside. These include the many different types of banner stands. Retractable, pop-up, telescope, and A frames are all examples. Other examples of display banners are table, drape, and backgrounds, such as step and repeat banners. Event banners include aisle markers, hall banners, and podium signs, like these at the FDIC (Fire Department Instructors Conference). Almost any type of banner may be used indoors or outdoors if the proper material is used.
What’s the Best Materials For the Job?
• Vinyl is the most common banner material. Vinyl can be used indoors or outdoors. It’s durable enough to withstand the elements and light enough to be hung indoors. The material lends itself to modern printing, and with a little care, can last for a number of years.
• Mesh is manufactured from polyester fibers, which are crisscrossed, allowing wind to blow through the banner. Designed for outdoor use in windy areas, they’re somewhat opaque, but once printed, display well. The advantage over vinyl banners is they seldom blow out of shape or rip, thanks to their wind slits.
• Fabric may be made from poplin or high-end materials, such as satin. Cost can vary greatly by material. Higher-end materials may have a rich look and feel. Fabric is usually printed on a screen press, limiting the design options, compared to digital print used with vinyl. They’re usually not as durable as vinyl, and usually shouldn’t be used outdoors.
• Paper is used occasionally for temporary banners.
By considering how a banner will be used, where it will be placed, and how long it will be used you can choose the type, style, and material best suited to your needs. If you’d like to learn more about banners we’d be happy to “hang” out with you and answer your questions.
If you’d like to learn more on how banners can help your marketing efforts, let us know!