When it comes to fleet graphics, the number one priority should be sharing a message. It begins with knowing what message you want to send and then sharing the problems you solve while maintaining brand integrity and sharing clear contact information. If you want to see a box truck graphic that achieves this, check out the Franco Landscaping fleet graphics.
About Franco Landscaping
“Franco Landscaping, Inc. was established in 1991 as a landscaping and mowing company on the west side of Indianapolis. Since then, we have grown into a full-service landscape design/build/maintenance company servicing the Indianapolis and surrounding communities, including the Columbus/Nashville area. Franco Landscaping is a general contractor that can be counted on to facilitate any outdoor project from creation to completion. We have been a recipient of the Angie’s List Super Service Award for nine years running and have been a complaint-free member of the Better Business Bureau since 1997.” — About Franco Landscaping
Franco Landscaping offers complete design services as well as the following:
- Plant Installation & Maintenance
- Grading and Turf Installation
- Water Feature/Pond Installation
- Paver Patios, Walkways, and Driveways
- Patio Cleaning & Sealing Services
- Retaining Walls, Firepits & Fireplaces
- Outdoor Kitchens
- Pergolas and Decks
- LED Landscape Lighting
- Lawn Mowing Services
- Turf Fertilization, Weed Control, and Aeration
- Bed Care and Leaf Removal
- Snow Removal and Salt Services
The Franco Landscaping Fleet Graphics
The Franco Landscaping fleet graphics work. And they work not because of over-the-top multiple images and 20 bullet points shouting out the services they offer.
Think about this. What is it a business wants to accomplish with vehicle graphics? Is it unified branding, a call to action, building trust, sharing the problems the business solves, and lead generation? Yes, it is, and this wrap does all the above.
The company logo and branded colors can be seen from every view of the truck, adding to brand unification. Check out their homepage, Franco Landscaping Home. Did you notice how much the truck graphics looks like the website graphics? It’s an excellent example of unified branding.
A Call to Action
The contact information is easy to find, easy to read, and large enough to be deciphered on I-65 at 55 MPH. Too often, we see vehicle graphics where the font is too small, too difficult to read, or not posted all around the vehicle. That’s not the case here. This call to action works. The phone and web address are posted in white against a green Franco branded stripe with black shadowing. It jumps out at you. Another nice touch is having the contact info (and the logo) on the cab doors.
One of the best ways to build trust is to show consumers you’re an established provider. Adding, “Established in 1991” accomplishes this.
Earlier in the post, we listed 14 bullet points of the services Franco Landscaping offers. Attempting to list all 14 would have been too much. It would have been distracting and ineffective. So, Franco decided on five, Design, Install, Retaining Walls, Lawn Services, and Paver Patios.
What Problems Does Your Business Solve?
The best vehicle graphics are brand recognizable, share what problems the business solves for consumers, and make it easy to contact them. This decal does all three. It works.
If you’d like to discuss full wraps, partial wraps, or fleet decals, Contact Us.