So, how can you have fun with floor graphics? A few years ago TKO Graphix produced and installed a set of tire tracks leading to an IndyCar for an event presented at IMA (Indianapolis Museum of Art — Newfields). The tracks began in the parking lot, traveled up a staircase, and across several substrates leading to the race car. Floor graphics add dimension, style, and flare to events, retail spaces, and workspaces. They promote, direct and inform. The tire tracks did all of the above.
“Whether it’s to direct foot traffic, advertise a product, or promote a safe work environment, floor graphics should be part of your signage plan. There are times and places that floor graphics are the best way to deliver your message. So, don’t forget to share the message with floor graphics.” — Share the Message with Floor Graphics
Fun with Floor Graphics
“As brands try to catch a consumer’s attention in every possible location and direction, floor graphics are becoming increasingly popular and causing many of us to look down and take notice. Creative designers and installers are incorporating floor graphics for high-traffic retail environments, healthcare and community spaces, and also for P-O-P, special events, and home and office decoration.” — Floor Graphics Make Customers Look Down for a Unique or Helpful Experience
What are vinyl floor graphics?
The adhesive vinyl’s used for floor graphics are designed to withstand the wear and tear of foot traffic. Screen or digital print is applied directly to the vinyl. There are levels of quality based on expected time of use. The material is easily removed when its time is up.
Where can they be applied?
Floor graphics may be installed inside or out on a variety of surfaces including tile, carpet, and masonry. Manufacturing facilities use them as safety signs; stores use floor graphics to direct the flow of foot traffic. You’ll find floor graphics on sporting floors, pool bottoms, and carpeted stairwells where they’re used to identify brands, decorate surfaces, advertise new products, and highlight special promotions.
“In this video, TKO Graphix outlines and demonstrates how to install a floor graphic.
1. Prepare the area – Use a broom to sweep, then clean the area with a rag. Use cleaning fluid as needed. Be sure the area is clean and dry before applying the decal.
2. Position the decal – Center, measure, and make target marks for the installation.
3. Remove the backing – Once the floor graphic is properly positioned remove the backer beginning at the two outside corners.
4. Squeegee the vinyl – We recommend using 3M squeegees designed to remove all air between the floor and the material for a smooth trouble free installation.
Properly installed, floor graphics can add a new dimension to your office, replace or add to wayfinder warehouse signs, and bring another level of professionalism to your organization.” — Video — How to Install Floor Graphics
And they’re FUN
For example, Folgers coffee covered a steaming manhole cover in NYC with the top of a cup of coffee creating a steaming cup on the street. Have you found yourself wandering lost in a hospital? Would color coordinated wayfinding floor graphics have helped? Footsteps matching special offers can lead customers to sale items. If you’d like to learn more, let us know, we’d be happy to share ideas. We’ll do our best to “floor” you. If you’d like to continue the conversation you can connect with us on Twitter, Facebook, or LinkedIn.
Social Distancing & Wellness Graphics
“During this time with concern of social distancing and extra precautions with cleaning protocols as businesses reopen, it’s important to show your company’s commitment to safety. Our range of graphic options can help keep your patrons and employees safe and informed.” — TKO Graphix products
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