There are more than 3 reasons why signs fail to get the job done, but these 3 are critical. Have you ever stopped and considered how many signs we’re exposed to daily? Thousands upon thousands, but how many do we see? What makes those signs stand out? It may be because someone took the time to think about what potential customers would see. If the following three questions aren’t considered, the chances are that your sign probably won’t get the job done. Here are 3 reasons why signs fail.
3 Reasons Why Signs Fail
1. Location
This first of 3 reasons why signs fail may not seem like it’s under your control, but there are things you can do about the location. Local sign ordinances may restrict your choices, however, it’s critical that you take advantage of what is allowed. Before designing any sign, determine where the sign will make the most impressions. For example, if the front of your building is on a side road and the back is on a major thoroughfare, where do you put a sign? Probably both front and rear. The largest allowable and affordable in the rear of the building with more exposure and a smaller identifying sign at your storefront.
2. Content
You may be inclined to put too much information on your sign. If your sign is primarily seen by vehicle traffic, how much time do drivers have to view it… a few seconds at most? What is the primary message or call to action? What is essential for you to share about your organization? What would you say if you were only allowed 20 characters, four or five words?
I know you’re not that coffee company out of Seattle, but we all know what to expect when we see the green and white siren. It’s simple. Use the KISS method (Keep-It-Simple-Stupid) or risk having a sign with no clear message. Too much information or a poor choice of content is one of the most common reasons why signs fail.
3. Color
Do a little research. Are there any traditional colors for your industry? For example, have you noticed how many fast-food restaurants use yellow and red? Consider how color influences human expectations. For instance, black is probably not a good color for a children’s clothing store or bright red for a funeral home.
“There is more to color than just what meets the eyes. Color influences perceptions, touches emotions, and sways decisions.” — Psychology of color
Why Do You Have a Sign?
Is it to advertise new business, act as a wayfinder, share your story, promote your product or service, all of the above? Taking the time to calculate your sign’s best location, content, and color is a big step towards achieving your goal. We’d be happy to help with any of these questions. We don’t want your sign to be an example of one of the reasons why signs fail.
How Can We Help You?
Whether you need an outdoor “Coming Soon” Alumacore sign or yard signs, we are here to lead you through the process. We’ve been helping businesses, large and small, for more than 35 years.
If you’d like further information or advice, be sure to Contact Us.
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TKO Graphix is a national graphics company helping customers since 1985. We provide full-service graphic design, digital printing, screen printing, graphics installation, and removal of large format graphics.
When it comes to making your graphics a reality — we help make it happen.! From concept on paper to a completed project, the TKO Graphix design team can help bring your vision to life. Our team specializes in creating exciting signs, banners, and commercial graphics while keeping your branding consistent and your message on target.
