It would’ve been easy to have gone overboard on this van wrap. It’s a painting contractor—we could have covered the vehicle in color, splashed it with paint and plastered it with brushes. Instead, it’s bright, but not too busy, informative without being jumbled, and attractive. At first glance, any passerby knows and understands it’s a painting company. This wrap works.
Let’s Break it Down
Paint Chips – Brilliant use of an iconic image for the paint industry. It’s difficult to look at paint chips and not think about that lobby that needs painting, or what color would look great in the break room. At the same time it adds color, which catches the attention and adds to the overall attractiveness of the wrap.
Paint Brush – What makes it work isn’t only that it draws attention to the rear of the vehicle; it’s that it’s not overdone. Had the brush been added multiple times to the design, it would’ve distracted from it. By placing it where it could have the highest visibility it added to the overall display.
Call to Action – As we’ve mentioned many times, one of the keys to effective vehicle graphics is to K-I-S-S (Keep it Simple Stupid). By limiting the CTA to explaining what they do—commercial painting, and how to contact them—phone number, they have succeeded in making this vehicle graphic more than identification, it’s an advertisement. An advertisement that will be seen by 30,000 to 70,000 people every, single, day.
How effective are Vehicle Graphics?
According to this 3M, “Vehicle graphics have the power to reach—Even a single intra-city truck with graphics can generate up to 16 million visual impressions in a year. The power to impress—Study after study ranks fleet graphics as the most cost-effective and influential advertising media available. “
• 97 percent of survey respondents recalled the ad on the truck.
• 98 percent thought the ads created a positive image of the advertiser.
• 96 percent thought fleet graphics had more impact than billboards. –3M Fleet and Graphics Guide
Creating a vehicle wrap that works is a mindset. It starts by knowing what you want to share and ends by capturing the message in the simplest most elegant way possible. What’s the most important information for you to share on your company vehicles? Let us know —we’ll paint the town with it for you.