This Vehicle graphic is…Super. It’s super because it works. It does what it’s intended to do; advertise a service effectively at 55 MPH. Too often; we see fleet graphic designs that lose their impact by trying to share an overload of information. There’s a small window of opportunity for vehicle graphics, wraps and decals, to deliver a message. The key points need to stand out and not be encumbered and cluttered with verbiage and images. The Super Laundry graphics accomplishes this.
What should a Vehicle Graphic Share?
Branded Company Name – This should be first and foremost. Any advertising that doesn’t promote the organization first is ineffective. You can’t miss Super Laundry on this van.
Services – What does the business do? Is it clear and understandable? In this case…yes. Sales—Service—Parts. That’s pretty clear.
Logos – On this vehicle, Super Laundry shared the logos of brands they represent clarifying their work and adding credibility.
Call to Action – It can be as simple as sharing contact information. Is there any doubt the contact information can be seen on this truck while traveling I-465 at 55 MPH?
Who is Super Laundry?
“We might ask you to contact one of our 20,000 customers to find out what makes us the best. Simply put, we are dedicated to your satisfaction, every day. Super Laundry has grown to be the largest distributor of commercial laundry equipment in the USA. This did not happen overnight. We not only provide the best equipment at the best price, we stand behind our products and service like no one else. Whether you’re a coin laundry operator or an on-premise laundry (OPL) facility, the products and services we provide are designed to maximize your operation’s potential and make you money.”– The Super Laundry Difference
What Makes an Effective Vehicle Graphic?
Restraining from sharing too much information while maximizing the key elements: brand, product or service, logos and icons, and CTA make for good advertising. If you’d like to learn more in regards to your fleet graphics, we’ll help you be super. Contact us.