An EGG-Stra Good Truck Wrap That Turns Heads

TKO Graphix and Rose Acre Farms: An EGG-Stra Good Truck Wrap That Turns Heads

At TKO Graphix, we pride ourselves on creating eye-catching, effective, and functional fleet graphics. Our mission is to help businesses like Rose Acre Farms stand out on the road while maintaining brand integrity. One of our favorite projects with Rose Acre Farms, a well-known name in the egg industry, gave us a chance to showcase not only our creativity but also our ability to troubleshoot unexpected challenges in an innovative way.

Rose Acre Farms is no stranger to turning heads. Their products are enjoyed by families across the country, and they have a loyal following who appreciate their commitment to quality eggs. When Rose Acre Farms approached us for a truck wrap design for their fleet, we knew we had an opportunity to create something special that would represent their brand—”The Good Egg People!”—in a fun and memorable way.

The Original Design

The original design we installed was a clean, realistic depiction of Rose Acre Farms’ egg cartons stacked neatly inside the trailer. The wrap made it appear as though the rear doors of the trailer were open, giving a “behind-the-scenes” glimpse of the cargo inside. The bold Rose Acre Farms logo was proudly displayed at the top, with the slogan, “The Good Egg People,” adding a touch of familiarity.

The illusion was incredibly well-executed, almost too well, as we soon found out! After the installation, Rose Acre Farms started receiving phone calls from concerned citizens. These well-meaning individuals were worried that they were seeing trucks driving down the highway with their doors left wide open, exposing the precious cargo to potential damage. While we always strive for realism in our designs, this was a little more real than we intended!

The Unexpected Reaction

We hadn’t anticipated just how convincing the illusion would be. The wrap’s 3D effect made the cartons appear as though they were teetering on the edge, ready to tumble out onto the road at any moment. Of course, this wasn’t the case—everything was securely closed and tightly packed inside. But the reaction from the public was clear: our wrap had done too good of a job!

Though we were pleased with the engagement and attention the design was generating, we quickly realized that the public’s safety concerns needed to be addressed. So, what do you do when your design is a little too convincing? You get creative.

Hatching a New Plan

The customer decided to make a slight tweak to the design to avoid further confusion. Enter the chicken—an unexpected but delightful addition that would not only make people smile but also ease their concerns about the trailer being open.

The addition of the friendly, Rose Acre Farm cartoonish chicken in the corner of the trailer graphic added a touch of humor and light-heartedness. The whimsical chicken, holding up a wing as if to say “everything’s okay here!” was the perfect solution. It balanced the realism of the egg cartons with a clear visual cue that the scene wasn’t actually real.

Since the tweak, Rose Acre Farms hasn’t received a single call about “open trailers” on the road. In fact, the chicken has become a bit of a mascot for the design, endearing the brand to even more people who see the truck rolling down highways.

More Than Just a Wrap—A Marketing Tool

This project with Rose Acre Farms is a perfect example of how fleet graphics can do more than just advertise a product or service—they can tell a story, engage with the public, and even become a memorable part of a brand’s identity. The chicken addition not only solved a problem but also made the design even more personable and unique.

At TKO Graphix, we’re proud to help brands like Rose Acre Farms connect with their audience in unexpected ways. Whether it’s a truck wrap, fleet graphics, or large-format event graphics, we love collaborating with clients to bring their vision to life, while ensuring every design is functional, creative, and attention-grabbing.

So, next time you see a Rose Acre Farms trailer on the road, don’t worry—the doors aren’t open, and those eggs aren’t going anywhere. But you might just spot a chicken keeping everything in check!

The Rose Acre Farms’ trailer wrap is a great reminder that creativity in design sometimes needs a dash of humor and a sprinkle of practicality. The chicken, a small but impactful addition, keeps the brand message strong and helps people enjoy the experience without confusion. At TKO Graphix, we’re always ready to adapt, ensuring that every design not only stands out but also delivers results.

About TKO Graphix

TKO Graphix is a national fleet graphics company helping customers since 1985. We provide full-service solutions for fleet branding including graphic design, digital printing, screen printing, graphics installation, and removal of large format graphics.

We’ve been helping businesses, large and small, brand their fleet of tractor-trailers, service trucks, and company vehicles for more than 38 years. Whether you have a fleet of thousands or a few vehicles, we are here to lead you through the fleet branding process.

As a result of our high standards in quality products and production, we are proud to be certified by 3M™ and able to offer the 3M™ MCS™ Warranty, the gold standard in graphics warranties. This warranty demonstrates our commitment to excellence and gives customers a greater peace of mind.

If you’d like commercial vehicle graphics designed to capture attention, printed with state-of-the-art equipment on quality 3M film, and installed by 3M certified installers, we’re here to help. Request a free quote today.