As a business owner or marketer, you are constantly looking for ways to make your brand stand out from your competitors. One of the most effective ways to do this is through commercial fleet graphics. Not only do they serve as a moving billboard for your brand, but they also provide a sense of professionalism and consistency for your fleet. But, you may still be asking, “How long do fleet graphics last?” and “Why are they a good investment?”
How Long Do Fleet Graphics Last?
First, let’s discuss how long commercial fleet graphics last. The longevity of your graphics largely depends on a few key factors, including the quality of materials used, the application process, and the environment in which your vehicles operate. When high-quality materials are used and the application process is done correctly, your graphics can last anywhere from 5-7 years.
That’s a long time for your brand to be on display and for potential customers to take notice.
The Cost Breakdown of Fleet Graphics
Let’s break the cost down…the average fleet graphics wrap on a Transit Van, fully wrapped with premium vinyl is around $3,650* for the graphics and installation of the wrap. If you kept that Transit Van for 5 years; the cost of advertising your business with that wrap would only be $2.00 per day!
(*Average price of Transit wrap given above is with no roof coverage & no window perf. Variables in vehicles, materials, and coverage of vehicle will affect the price.)
As you can see, fleet graphics are incredibly cost-effective making them a good investment. When compared to other forms of advertising such as billboards or print ads, commercial fleet graphics provide a much higher return on investment. This is because they are essentially a one-time cost, whereas traditional forms of advertising require ongoing payments. Additionally, with fleet graphics, you are targeting your ideal audience. Your vehicles are on the road, in your local community, and reaching potential customers in a way that traditional advertising simply cannot.
Present a Professional Appearance
Commercial fleet graphics also provide a sense of professionalism and consistency for your business. When your fleet is consistently branded with your company’s logo, colors, and messaging, it shows that your business is established and takes pride in its appearance. This can be particularly important for service-based businesses, where customers may be hesitant to let strangers into their homes. A branded fleet can provide a sense of trust and comfort for these customers.
Brand Recognition
In addition to the benefits we’ve already discussed, commercial fleet graphics can also help with brand recognition and awareness. As your vehicles travel through your community, they are essentially acting as moving billboards for your brand. This can help to increase brand recognition and awareness, which can lead to increased business and customer loyalty over time.
Choosing a Commercial Fleet Graphics Provider
If you’re considering fleet graphics for your business, be sure to work with a reputable provider who can help you choose the right materials and ensure a successful installation.
Look for a provider that uses high-quality materials and has a proven track record of successful installations. Additionally, be sure to discuss the environment in which your vehicles operate, as this can impact the longevity of your graphics. For example, if your vehicles are frequently exposed to harsh weather conditions or chemicals, you may need to choose a different type of material to ensure your graphics will last.
In conclusion, commercial fleet graphics are a smart investment for any business looking to increase brand recognition, awareness, and professionalism in a cost-effective manner. When done correctly, they can last for years, providing ongoing exposure for your brand.
Ready to take the next step to enhance your brand with large format graphics? Let’s get started on your project today!
About TKO Graphix
TKO Graphix has been a national fleet and vehicle graphics company helping customers since 1985. We provide full-service graphic design, digital printing, screen printing, graphics installation, and removal of large format graphics.
We’ve been helping businesses, large and small, brand their fleet of tractor-trailers, service trucks, and company vehicles for more than 35 years. Whether you have a fleet of thousands or a few vehicles, we are here to lead you through the vehicle branding process.
As a result of our high standards in quality products and production, we are proud to be certified by 3M™ and able to offer the 3M™ MCS™ Warranty, the gold standard in graphics warranties. This warranty demonstrates our commitment to excellence and gives customers a greater peace of mind.
If you’d like commercial vehicle graphics designed to capture attention, printed with state-of-the-art equipment on quality 3M film, and installed by 3M certified installers, we’re here to help. Request a free quote today.
