What's a Vehicle Wrap?

It seems at every networking event I attend, someone exclaims, “TKO Graphix—You’re the vehicle wrap people, aren’t you?” I’m proud that TKO’s 25-plus years of outstanding work is recognized—if sometimes misunderstood. We completed 23,000 vehicles in 2010. The majority were not wraps. So, what is a vehicle wrap? 

A wrap is defined as the covering of a complete area of a vehicle. For example, graphics can cover just the fender, the rear, or the entire vehicle. A plotter cut graphic is a decal applied to a vehicle, but not covering an entire area.

OK, what’s the big deal, and why does it matter? If you want to make an informed decision, you should know the difference BEFORE you wrap your vehicle. Tracey White, our design department manager, compiled the list below to help us help you with recommendations of artwork and design for your vehicle. You should consider:

General Vehicle Information

• Make, Model, Year, Color

Vans

• Regular or extended bed
• Windows on side or rear

Pickups

• Regular / extended / crew cab
• Bed length (often three or more variations)

Box Trucks & Trailers

  • Model of cab (box trucks only)
  • Box “skin” dimensions (height & width)
  • Type of rear door
  • Door / rear dimensions
  • Side door / door placement

Avoid Unnecessary Delays

A blue-on-white logo, on a used yellow vehicle, may require wrapping the entire vehicle. However, a white vehicle, with a blue logo, may be better suited for plotter cuts. Do hinges, lights, and gear on your vehicle take up a lot of room or make for odd-sized open areas? Plotter cut graphics can be designed to fit the area. How will the size of the vehicle affect the design? By submitting accurate and complete information, your graphics provider (hopefully, TKO!) may advise the best options for your vehicle.

What is a vehicle wrap? The better question is what vehicle graphics work best for the customers needs. And that isn’t always a full wrap.

Here’s an example of a plotter cut over a black vehicle—no need to wrap.

Here’s an example where wrapping the trailer is the only way to achieve the desired result.

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