How does a myth begin? Is it gossip, a lack of understanding, or even undermining? Yes, to all the above. However, what’s important is that you know the facts and don’t buy into these vehicle graphics myths.
Vehicle graphics are one of the most cost-effective forms of advertising. They can reach your target audience, bring new customers, and share a call to action, but not if you buy into any of these vehicle graphics myths. So, don’t get myth-busted out of using this proven form of marketing.
5 Vehicle Graphics Myths Busted
Myth One: Vehicle Graphics Damage Paint
Will vehicle graphics removal damage paint? When installed correctly on an undamaged surface, vehicle graphics don’t damage the paint. It’s just the opposite. Vehicle graphics can protect the paint from harmful ultraviolet rays that fade the surface as well as minor nicks and scratches. Adhesive vinyl manufacturer 3M answers the question, Does wrap film protect the vehicle’s paint from damage? According to 3M, “Wrap film will protect the paint underneath from some sun damage and mild abrasions. It is not designed as a paint protection film, but the wrap does provide some protection between light abuse and the car finish.”
Myth Two: You Can’t Wrap Leased Cars and Trucks
Last year we applied vehicle graphics on more than 50,000 vehicles, the majority of which were leased. So, yes, you can wrap a leased car or truck. Most vehicle leases don’t restrict vehicle graphic application, but it makes sense to review your lease. Some leases don’t qualify graphics one way or the other. If that is the case, it may be best to ask the lessor for permission and request written documentation approving graphics application.
Myth Three: You Have to Wrap the Whole Car
No. You. Don’t. The first time I heard this myth, I almost spit out my coffee. Yes, a full wrap is an option, as are partial wraps, decals, and plotter cut letters. However, every vehicle graphic doesn’t need to be a full wrap. Partial wraps and plotter cut decals are often just as effective as a full wrap, and they’re less expensive. Decals use fewer materials, print quicker, and take less time to install than a full wrap.
Myth Four: Graphics Are Unsafe on the Windows
Another big NO. The answer is if done correctly, they’re absolutely safe. Perforated window material is designed to cover glass areas, while at the same time avoid reduced driver visibility.
According to 3M – Scotchal Perforated Window Graphics, “This 4-mil cast vinyl film allows a full image to be seen on the outside while allowing viewing through windows from the inside. A 50 percent perforation pattern enhances light transmission for a good balance of viewing through the window and image density as viewed from the outside.”
Myth Five: Anyone Can Install Vehicle Graphics
When I typed the subhead above, I facepalmed. I really did. It’s one of the vehicle graphics myths I don’t understand. Of course, I have the advantage of 10 years of watching some of the most experienced and professional adhesive vinyl graphics installers in the world right here in our shop. They might make it look easy, but it’s not. The best adhesive vinyl applicators are artists. It is a skill that’s mastered over time and learned through experience using different materials and applying to different surfaces.
Vehicle Graphics Myths or Facts?
There are so many more vehicle graphics myths out there such as “Our business is too small for vehicle graphics to make an impact,” or “We can design the graphics ourselves,” or even “Vehicle graphics don’t last.” Regardless of which vehicle graphics myths you hear, the key is not to let it dissuade you from one of the best marketing and branding tools you have, vehicle graphics, and that’s a fact. If you’d like to learn more…
Contact TKO Graphix at 888-544-8051 or Contact Us online.
TKO Graphix is a national fleet and vehicle graphics company helping customers since 1985. We provide full-service graphics solutions such as design, digital printing, screen printing, installation and removal of fleet graphics, vehicle graphics, and commercial graphics.