Fleet graphics should be more than images and copy. The design should include symbols, icons, and logos which, at a glance, tell a story. Here are 6 types of symbols, icons, or logos to add to your fleet graphics.
6 Types of Appealing Symbols, Icons, and Logos to Add to Your Fleet Graphics
The best symbols and icons tell a complete story with one quick look. Think of the logos for Starbucks, Nike, or McDonald’s; when you see any of these, they register in less than a second. They take your mind back to your last latte, your favorite pair of workout sneakers, and the Egg McMuffin you had for breakfast this morning.
If your business has active social media accounts, then in most cases, share the social media icons on your fleet graphics. Facebook, Twitter, LinkedIn, and Instagram all have highly recognizable icons. Let consumers know they can connect with you on your active social media networks.
“Social media icons make it easier for people to find your business on social media, helping you connect with your customers and increase your following. You can add them to your website and digital marketing materials. Many businesses also use them in their business cards and physical marketing materials like posters and invitation cards.” — SproutSocial — The benefits of using social media icons
If your supplier is an established, well-known, and trusted brand, it may give consumers more confidence in your business by using their logo on your fleet graphics. For example, if your business is a residential heating and cooling provider, which represents a manufacturer that’s been in business more than 100 years, add that credibility to your brand by sharing the vendor’s logo on your fleet graphics.
3. Images of your Product
They say a picture’s worth a thousand words. I don’t know if that’s true, but a product image can tell a story in milliseconds. Whether your product is tomatoes, waffles, air conditioners, or replacement windows, a simple image or photo of your product adds to the story your fleet graphics is telling.
Okay, so you’re not FedEx, Apple, or Pepsi, but if you have a logo, I’ll bet it’s on your website, building, and collateral material. Shouldn’t it also be part of your fleet graphics? Unify your brand by promoting your logo on your fleet vehicles.
A logo can be a powerful tool. How Important is Your Company Logo? An effective logo shares the message of your brand. It’s attractive and compelling. Visual communication was the first method that human beings used to share information. We used our eyes to communicate with the world long before we used our tongues. By using your logo on your fleet graphics you unify your brand and establish your presence in the market.
Sharing logos from associations your business belongs to adds credibility to your brand. For example, if you’re a painter and belong to the Painting Contractors Association why not add their symbol to your vehicle? You might even add “Since 1884” under the logo.
What associations does your business belong to that would add credibility and trust to your brand?
What awards has your organization won? What honors has your business earned? For example, I worked for a company that was awarded the BBB Torch Award four consecutive years, which had never been accomplished until then.
The business added the BBB Torch Award logo to all of their fleet vehicles. What awards should you add to your fleet?
Symbols, Icons, and Logos Add to the Story of Your Fleet Graphics
Symbols and icons add to your fleet graphics by telling stories in the blink of an eye. They add credibility and trust while establishing your company as professional.
For over 35 years, TKO Graphix has provided quality design, production, and installation of fleet graphics and decals. We are proud that thousands of companies throughout North America have trusted TKO Graphix as their fleet graphics provider.
If you have any questions about fleet graphics, please give us a call at 888-544-8051 or Contact Us online.