Advertising changes all the time. Every year, there are more and more intricate ad campaigns using fascinating formats to transform the way people consume their advertising. Commercials now have recurring characters. Magazine ads have soundbites. Even movie theaters have become home to some of the most interesting ad campaigns.

Perhaps the most fascinating and fun kind of advertising campaign is through truck graphics. You know—the large trucks you’re always stuck beside in traffic. While most truck wraps are extremely simple, with the name of the company and a cute graphic that pulls the eye, more companies have begun to create eye-catching ads you can’t help but stare at as they pass you by.

Here are a few of the best truck wrap advertising campaigns on the market:
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Kit Kat Truck Wrap

Kit Kat is the delicious chocolate treat with the infectious theme song. The tagline of the amazing candy product is, “you deserve a break,” which is a play on the way you eat the candy and why you eat it. Well, one of their multiple truck wrap ads is just as clever as the rest of their ad campaign. The graphics make it look like the empty truck has nothing but a man relaxing while enjoying his chocolate snack. The ad is both simple and intriguing, giving other drivers a bit of a tease.[/one_fourth]

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National Geographic Bus Wrap

Bus wraps are just as useful for advertising as truck graphics. They’re seen by thousands of people every day as they step on and off their mode of transportation. This National Geographic bus wrap has a deadly shark’s sharp teeth surrounding the door, giving the illusion that the shark is feasting on unsuspecting bus patrons.[/one_fourth]

FedEx Truck Wrap

FedEx and UPS have a well-known long standing rivalry in the delivery company universe. That’s what makes the FedEx truck graphic so clever on multiple levels. It depicts one single FedEx truck carrying two of the iconic brown UPS trucks inside. It subtly suggests that FedEx carries more mail, is more efficient, and can actually hold twice the workload of UPS.
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Showtime Bus Wraps

Many television networks these days use billboards and bus graphics to advertise their shows to drivers. The cable network, Showtime, makes particularly good use of these bus ads. They advertise their shows like Weeds, Shameless, and Dexter on the sides of the bus with taglines and samples of critics’ opinions printed on the side of the actors’ faces. It’s a great way to remind people of their favorite returning shows while on the way home from work.
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Copenhagen Zoo Snake Bus Wrap

The bus ad for the Copenhagen Zoo in Denmark is one of the cleverest uses in the medium. A bus wrap usually consists of a simple graphic that advertises a product on the side of the bus, but the Copenhagen snake ad depicts a bus being squeezed tightly by a large snake. The graphic goes above and below the bus sides, creating an optical illusion that the bus is really being crushed by this giant snake.
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Truck graphics are one of the most unique ways to advertise for a company. They showcase a lot of creativity so that the images stick with you long after the truck drives away.

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