As America opens back up for business, people will not only start thinking about the events they’ve missed but begin looking for events that fit their needs, wants, and desires. This is why a basic event signage checklist can be so important.

Many people will be open to events that look much the same as they did last year. Still others, especially those most susceptible to COVID-19, will search for events where they feel safe. Therefore, event signage that includes social distancing, hand sanitation stations, and mask required signage will appeal to the latter group.

Event signage is only missed when it’s missing

So, think about this, event signage is one of those things most people take for granted. Event attendees seldom think about the fact they didn’t have to ask where the restrooms were or where to park because the signage made it clear. Because, it’s only when the signage is missing, poorly done, or not properly placed that folks recognize the importance of signage.

Organizing and planning an event is a multifaceted endeavor. From finding a suitable venue to hiring a caterer, there are hundreds of decisions to make. One of those determinations is signage. Although signs may not share the level of priority of picking a venue or a caterer, event signage is critical to a successful undertaking.

Banners, directional signage, and interactive digital kiosks can all add to the character and professionalism of any event. So, choosing a large format graphics shop that fits your needs is critical, and an event signage checklist can establish your needs as well as the type of shop which will best fit those needs.

Poor Signage is a Bad Sign

The lack of or poorly realized signage can adversely affect even the most well-organized event. The good news is this is one thing the event planner doesn’t have to attempt to do all by themselves. Most established large format graphics shops have contributed to hundreds of events and can walk an organization through the process.

Knowing the signage you need and what you want is where it begins.

Next, communicating your needs to a shop that understands your desires and delivers what you want, can make event signage planning a simple and successful process.

Event Signage Checklist

Information for the large Format graphics provider

  • Is the event indoors or outside?
  • How many attendees are expected?
  • Will signage be used to direct foot and vehicular traffic?
  • Will the signage be reused at a future event?
  • What branding information, colors, fonts, images, and logos are available?
  • What are your signage expectations?

Purposes of event signage

Event promotion

  • Posters
  • Banners
  • Schedules
  • Flyers

  Informational

  • Parking
  • Restrooms
  • ADA (Americans with Disabilities)
  • Emergency information
  • COVID-19 safety

Wayfinding

  • Information kiosks
  • Directional signs
  • Area and activity markers

Digital

  • Projection
  • Movable screens
  • Interactive

Good Event Signage Improves any Event

From the event coordinators point of view, working with a shop that understands your needs and your brand can make event signage planning easy-peasy. So, if you’d like to learn more about event signage we’d be happy to help you make your event signage checklist an un“event”full experience. If we can answer any questions please Contact Us