What does a  blank truck, without graphics say about your business? It might tell people more about you than you realize and it’s not all good.

Missed Opportunities

Fleets are rolling billboards. They’re one of the most effective forms of advertising, and every business vehicle without graphics loses this opportunity. The benefits of a vehicle wrap hit home when you compare the Cost-Per-Thousand Impressions (CPM) of other forms of advertising (Statistics courtesy of the Outdoor Advertising Association of America):

  • A 30-second prime-time spot in the top 100 television markets costs $17.78 per thousand impressions
  • A 60-second drive-time ad in the top 100 radio markets costs $8.61 per thousand impressions
  • A one-third b/w page ad in the top 100 newspaper markets costs $22.95 per thousand impressions
  • A four-color one-page ad in the top 23 magazine publications costs $9.35 per thousand impressions
  • The average for all forms of billboard ads costs $2.18 per thousand impressions
  • Vehicle wraps cost $.77 per thousandimpressions

If you still need a little push to convince you read this. Why Haven’t You Wrapped Your Fleet Vehicles?

A Vehicle Without Graphics Tells Us You Must Not Need Leads, Do You?

“Last year, I met Golden Malted’ s Supply Chain Manager, Bob Berardinelli, while he was waiting for completion of a van wrap. It was number 4 of 22. He was seated in the TKO Graphix break room when I introduced myself and asked a few questions. He shared his experience of driving the third van back to their South Bend headquarters. The company received three calls from prospects who’d seen the wrapped van on the return trip; all three became valuable customers.”  — Does Your Vehicle Generate Leads?

A Missed Chance to Brand

“A white paper shared by the ATA (American Trucking Association) Vehicle Branding: Is There Hidden Value in Your Fleet? discovered that 75% of people developed a first impression about a company and its products from truck advertising. Furthermore, an impressive 91% of people stated that they not only noticed adverts on the side of trucks, but could also remember them days later. Most importantly, however, the survey revealed that almost a third of people would base a buying decision on the impression they got from vehicle advertisements.” — Vehicle Graphics: How to Achieve Maximum Branding on Wheels 

And There’s More…

A blank white company car, van, box truck, or 53-foot tractor-trailer doesn’t inspire confidence in customers. Whether parked in a homeowner’s drive, a business’s parking lot, or pulled up to an organizations dock, a blank trailer doesn’t answer questions—it solicits them. A blank truck doesn’t inspire trust.

A professional fleet graphic is not only a branding, marketing, and advertising lead generation tool, but it also instills pride in employees. For those of you who have branded company vehicles, you point them out to others when you see them on the road, don’t you? I know I do, and I do so with pride.

Go From Blanking to Ranking

If you want your business to rank, don’t go with a blank truck. Take advantage of the advertising opportunities of fleet graphics. Are you ready to tell the world about your business? Contact Us.

Photo credit: czarcats via Foter.com / CC BY