So, how many chairs should you have in a trade show booth? Does it depend on how large the space is? Is there some formula based on the number ...

What you wear at a trade show can add to or adversely affect your success at the show. How you look and how comfortable you are can make a ...

You’ve spent a lot of time and effort on an upcoming trade show. You’ve updated your display, paid for a prime location, and invited customers to your booth. And ...

For most organizations, whether B2B, B2C, or NFP the number one reason to exhibit at a trade show is business development—leads. Selling retail products, connecting with businesses, and identifying ...

I didn’t know whether to write how to dress or how not to dress, so I’ve shared some of both. What you wear will impact the success of your ...

Have you ever set up a trade show booth? Did it have tiny nuts and bolts and instructions that showed part A attaches to section Z? Did it take ...

The truth is there are some events where all that is needed is a table and a retractable banner. The purpose of a trade show exhibit isn’t to gather ...

Last week, my wife and I walked a large flower and patio show. It was her idea. I’ve worked so many shows that it’s not my idea of fun. ...

I remember a trade show, from years ago, that should’ve been a success. Should’ve, was the key word. We had a great display, promotional products, and a call to ...

To be honest, my best qualification for writing this post is the mistakes I’ve made. My lack of research and trial and error method of choosing shows has been ...