How can you make your fleet graphics stand out when there are thousands of other vehicles vying for everyone’s attention? One of the best ways is to wrap the back of your fleet vehicles, including the rear window. The average consumer has about 5 seconds to view vehicle graphics on the road. “None of us have enough hours in the day, and none of us have time to decipher poorly planned fleet graphics. You have 5 seconds to grab attention; after that, your wrap is a waste of time.” — The Fleet Graphics 5 Second Rule. However, the back of your fleet vehicles may be seen for longer than a few seconds.
I was stuck in traffic behind a businesses van while coming home for work last week. I sat directly behind it for several minutes. The graphics covered most of the back of the van, including the window. I had plenty of time to view their product list, branded logo, tagline, and call to action. And I’ll remember this business if I ever need their services.
Is Wrapping the Back of Your Fleet Vehicles Safe?
If you wrap the back of your fleet vehicles including the windows is that safe? So, are vehicle window graphics safe? The answer is if done correctly, they are absolutely safe. Perforated window material is designed to cover glass areas with effective graphics. And at the same time avoid reduced driver visibility. According to 3M’s statement on its 3M Scotchal Perforated Window Graphics, “This 4-mil cast vinyl film allows a full image to be seen on the outside while allowing viewing through windows from the inside. A 50 percent perforation pattern enhances light transmission for a good balance of viewing through the window and image density as viewed from the outside.”
More Bang for Your Buck
Advertising is expensive, billboards, print ads, radio, and TV are not only pricey to run but cost a lot to produce. Even social media, the free marketing of the 21st century, has a cost – the time it takes to do it right. Vehicle graphics aren’t free. However, their cost to exposure numbers are better than other forms of advertising and the graphics last for years.
“On average, wrap advertising costs as little as four cents per thousand impressions. This is significantly lower than other forms of advertising. For instance, it’s estimated that outdoor signs cost $3.56 and newspaper ads cost $19.70 per thousand impressions. Wrap advertising isn’t quite as cost-efficient as online advertising, but it’s certainly more effective than some other forms of marketing.” — Are car wraps a good investment for your small business?
Would you like to see a few examples of rear window graphics? 10 Examples of How to Use Window Graphics to Make Your Vehicle Wrap More Effective
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TKO Graphix is a national fleet and vehicle graphics company helping customers since 1985. We provide full-service graphic design, digital printing, screen printing, graphics installation, and removal of large format graphics.
We’re a fleet and vehicle graphics company and since 1985, we’ve been helping businesses, large and small, brand their fleet of tractor-trailers, service trucks and company vehicles. Whether you have a fleet of thousands or a few vehicles, we are here to lead you through the vehicle branding process.
TKO Graphix is a Certified 3M™ MCS™ Warranty graphics manufacturer. Our installation crews are 3M Certified and are employees of TKO Graphix, not sub-contractors. If you’d like to learn more and get a free quote, contact us today.