FAQ: Should I Wrap Short Term Leased Fleet Vehicles? 

To answer your question, should I wrap short term leased fleet vehicles, consider this. Vehicle graphics are a proven, cost-effective method of marketing whether it’s six months or five years.  So, if you have company vehicles on short-term leases yes you should consider vehicle graphics.

Vehicle Graphics Pay for Themselves

“The benefits of a vehicle wrap hit home when you compare the Cost-Per-Thousand Impressions (CPM) of other forms of advertising (Statistics courtesy of the Outdoor Advertising Association of America):

  • A 30-second prime-time spot in the top 100 television markets costs $17.78 per thousand impressions
  • A 60-second drive-time ad in the top 100 radio markets costs $8.61 per thousand impressions
  • A one-third b/w page ad in the top 100 newspaper markets costs $22.95 per thousand impressions
  • A four-color one-page ad in the top 23 magazine publications costs $9.35 per thousand impressions
  • The average for all forms of billboard ads costs $2.18 per thousand impressions
  • Vehicle wraps cost $.77 per thousand impressions” — Why Haven’t You Wrapped Your Company Vehicles

Spend Your Advertising Dollars Wisely  

Do you have an advertising budget? If you do, look at the chart above one more time. According to this study, nothing is more cost effective as far as cost to impression then vehicle graphics. So why wouldn’t you wrap a short term leased vehicle? If we were talking about billboards, banner ads, TV spots, print ads, or radio the question of how long the ad lasts might be in the conversation, but it wouldn’t be a point of concern that stops the ad, would it?

Smart Ways to Wrap a Short Timer

Instead of a full wrap use decals

You might not need a full wrap to get your message across. Well placed plotter cut decals often work as well as a full wrap. “There’s a tendency to define many types of display graphics as wraps. Wraps cover an entire area — either a complete vehicle, storefront, window, or retail display. Decals can often be just as effective. The advantages of decals include cost and ease of installation. Whether it’s a window cling, company logo on a truck, or a sticker on a retail display, applying a decal isn’t nearly as complicated and time-consuming as a wrap.” — FAQ: How Much Do Custom Decals Cost?

Use the best material for the job

There are quality adhesive vinyl materials available for short-term applications. However, they’re not the best choice for for many types of installations. For example, an adhesive vinyl that might be more than adequate for a small door decal could be a poor choice for a full wrap. The best way to know what material to use is to ask an established provider. The key is to not overkill by using a material above your needs, but even more importantly, not to use a material less than what is needed, which can lead to problems.

So, Back to Your Original Question, Should I Wrap Short Term Fleet Vehicles? 

The questions shouldn’t be should I wrap my short-term fleet graphics, but why wouldn’t I? If you want the most cost-effective method of advertising, while building your brand, then the answer is yes. If we can answer any questions Contact Us, but hurry you don’t want your short-term lease to expire!

By |2018-04-02T10:35:52+00:00April 2nd, 2018|Vehicle Wraps & Graphics|

About the Author:

Randy Clark is the Director of Communications at TKO Graphix, where he regularly blogs for TKO's Brandwire. Randy is passionate about social media, leadership development, and flower gardening. He is a beer geek and, on weekends, he fronts the rock band, Under The Radar. He is the proud father of one educator, one principal, has four amazing grandchildren, and a public speaker wife who puts up with him. His twitter handle is: @randyclarktko, Facebook: Randy Clarktko, Google+: Randy Clark on G+