Are vehicle graphics worth the money? What do you expect us to say? Of course, we believe they are. That’s our business. Asking us if vehicle graphics are worth the money is like asking Pizza Hut if pizza is good food, or asking Chevrolet if their cars are roadworthy. Yes, we believe vehicle graphics are worth the money, and we’ll take it further—we think they pay for themselves and businesses that lack effective vehicle graphics lose money. But don’t take our word for it. We’re going to defer to a well-respected global organization, Avery Denison. Here’s what they had to say about the effectiveness of vehicle graphics. are vehicle graphics worth the money?

Are Vehicle Graphics Worth the Money?

A quick comparison in typical advertising mediums suggests the following:

Radio attracts 900,000 listeners in six weeks with 10 to 12 30-second spots.
Value Pak mailings offers a reach of 600,000 with 100,000 addresses per drop and your client is just one of many advertisers included in the packet.
Direct mail reaches 20,000 names with one post card mailer.
Seven city buses get 600,000 impressions in two months.
Billboards receive 700,000 impressions in one month.
An ad in the yellow pages can cost up to $15,000 per year — with your competitors listed right there next to your ad.
The same is true for pay-per-click advertising — at an even higher cost per month.
Car or vehicle wraps have the potential to garner thousands of impressions each day; they last up to three years and cost, on average, between $2,000 and $4,000 for a standard vehicle. – Avery Denison FAQ: Wraps

“Another thing to consider is the cost you’ll save on not having to repaint the vehicles in your fleet. Vinyl wraps are a cost-effective solution compared to the price of a new paint job. Vehicle wraps also provide paint protection for your car, truck, or van. The wraps give the vehicle a new look, while preserving the original paint job.’ — Quick Books

So, are vehicle graphics worth the money?

In a few cases, maybe not, but the percentage is so slim as to be negligible. In the overwhelming majority of cases, vehicle graphics pay for themselves. They’re worth the initial investment because that’s what they are—an investment. If you’d like to learn more about investing in vehicle graphics contact us, we’ll help you spend your dollars wisely.

How Can We Help You?

If you’d like fleet graphics designed to capture attention, printed on state-of-the-art equipment, and installed by expert certified installers, we’re here to help.

If you’d like further information or advice, be sure to Contact Us.

Would you like a free estimate for your fleet or vehicle graphics? If so, you can Request A Quote.

TKO Graphix has been a national fleet and vehicle graphics company helping customers since 1985. We provide full-service graphic design, digital printing, screen printing, graphics installation, and removal of large format graphics.

We’ve been helping businesses, large and small, brand their fleet of tractor-trailers, service trucks, and company vehicles for more than 35 years.

Whether you have a fleet of thousands or a few vehicles, we are here to lead you through the vehicle branding process. We’ve been helping businesses, large and small, brand their fleet of tractor-trailers, work trucks, and company vehicles for more than 35 years.

TKO Graphix is a Certified 3M™ MCS™ Warranty graphics manufacturer. Our installation crews are 3M Certified and are employees of TKO Graphix, not sub-contractors.

When it comes to making your graphics a reality — it all begins with our design department services. From a concept on paper to road-worthy advertising for your vehicles, the TKO Graphix design team can help bring your vision to life. Our team specializes in creating fleet and vehicle graphics while keeping your brand consistent across all types of vehicles in your fleet.