When choosing colors for your vehicle graphics, it may not be what color, but how colors of both the vehicle and your graphics contrast. Using poorly contrasted colors reduces the impact of vehicle advertising. Poorly chosen hues, designs that hide the message, and colors that don’t match your brand waste your marketing dollars. One should first consider the brand, logo, and vehicle colors.
Colors may contrast by hue, tint, and shade. Combining uncomplimentary colors detracts from the appearance of the vehicle. For example, a dark vehicle — or a background with dark text — will be hard to read. Green on a red background, red on blue, or yellow on white, all contrast poorly. This makes your brand hard to see. When ordering a new vehicle to be wrapped, it may be best to choose a contrasting color, such as a white vehicle, if your logo and lettering are blue. This way, you can get a partial wrap, which is less costly than a complete vehicle wrap. If your existing vehicle and your logo are non-contrasting colors, a full wrap may provide good contrast.
Another method is to outline letters and logos in contrasting colors; if your vehicle and logo are both blue, outline the logo and text in white. Placing text on a busy background could make the copy unreadable. If the background is a crazy quilt of digital images, the text can be lost in them. Another consideration is how colors are perceived. Colors have specific meanings. For example, common perceptions can be: pink is feminine, yellow is cheerful, red is bold, and blue is tranquil.
Before wrapping any organization’s vehicle, consider colors and how they contrast and complement one another. If you have questions, or would like some color ideas contact us, we’d be tickled pink to help you.