What’s the best color contrast for a vehicle wrap? One would think that white against a black background or black on a white backdrop would be best, but that’s not always the case. To determine the best answer to your question, you need to consider a few points.

First, Support Your Brand

If your brand incorporates a specific shade of blue, then a black and white vehicle wrap will not fit your brand. It may show well, but a consumer might not recognize that it’s you.

The Psychology of Color 

The color you chose for your wrap sends a message. For example, blue inspires trustworthiness, red is bold, purple imaginative, and green looks healthy. There are combinations of colors that speak volumes without one printed word. How many fast food restaurants use combinations of red and yellow in their signage? How many financial institutes use blue and white, and how many health food markets use various shades of green?

According to Psychology Today

In an appropriately titled study called Impact of Color in Marketing, researchers found that up to 90% of snap judgments made about products are based on color alone (depending on the product).

And in regards to the role that color plays in branding, results from studies such as The Interactive Effects of Colors show that the relationship between brands and color hinges on the perceived appropriateness of the color used for the particular brand (in other words, does the color “fit” what is being sold).”

You Want to Stand Out Don’t You?

Whether the reason you wrapped your vehicles is to advertise your wares, issue a call to action, or promote your brand, if your wrap is lost in the crowd, so is your message and its purpose.

What Colors Will Work Best for You?

To begin with, consider how the two colors contrast. The LR (light reflectance) of the colors sets the contrast. The top five contrasting color combinations are:

  • Black on yellow
  • White on black
  • Yellow on black
  • Black on white
  • Blue on white

Another way to enhance the contrast is to outline the letters. For example, if your branded colors are blue and green, you could outline the letters in black or white to make them stand out against the background. The same can be accomplished with drop shadows.

So, What’s the Best Color Contrast for a Vehicle Wrap?

The best color contrast for a vehicle wrap involves several factors. Choosing the best and most contrasting colors for your fleet graphics can make the difference between getting noticed and being just one more vehicle wrap. Taking into consideration such points as branding, contrast, and LR (light reflectance) can make all the difference. If we can answer any questions, Contact Us.