Yes, its true fleet graphics are not a luxury; they’re a necessity. There was a time when fleet graphics weren’t essential, but those times are past. So, what makes fleet graphics a necessity?
Why Fleet Graphics are not a Luxury
Without Fleet Graphics Your Vehicle Looks Unprofessional
It doesn’t matter if you have a brand spanking new, spotlessly clean, shiny white work truck, if you don’t have vehicle graphics, your car or truck looks unprofessional. When you see a work vehicle at your neighbors with little or no graphics, what enters your mind? Exactly, it looks unprofessional. At the same time, when you see a professionally wrapped commercial vehicle, it instills confidence because it looks professional.
It’s not only consumers who see a plain work truck as unprofessional but employees as well. If an employee had the choice of driving a professionally wrapped company vehicle or one with little more than a small logo on the door, which do you think the employee would choose? The appearance of your work cars and trucks can affect employee’s attitudes and their work.
Fleet Graphics Make a Huge Visual Impact on the Road
Does your business invest in marketing? If so, fleet graphics should be one of your first marketing considerations because fleet graphics may be the most cost-effective use of your marketing dollar. Fleet graphics are not a luxury.
In 2016, the ATA (American Trucking Association) conducted a study. Its findings, cited in this Wheels.com white paper, Vehicle Branding: Is there Hidden Value in Your Fleet?, discovered the following:
- 75% of the people surveyed developed a first impression about a company and its products from truck advertising.
- 91% of people notice ads mounted on the sides of trucks and can recall the ad days later.
- Nearly a third of the people would base a buying decision on the impression they got from the vehicle.
Vehicles are the best way to provide targeted, mobile coverage over an entire marketing area. Ads are viewed by business customers as well as retail consumers. — ATA (American Trucking Association) Vehicle Branding: Is there Hidden Value in Your Fleet?
A Professional Wrap Makes You Look Like One of the Big Guys
Have you ever seen a leader in your industry that had vehicles without professional vehicle graphics? Yeah, me neither. If you’re a small business and want to compete with larger companies, you must look the part. Of course, you have to deliver quality products and services, but you may never get the chance if you don’t look professional.
Berger Hargis Landscape Management Truck Wrap
My friend, Chris Hargis, has a lawn care business on the west side of Indianapolis. Berger Hargis Landscape Management has been in business for more than 20 years. He competes against several national landscaping and lawn care businesses. He does well against them because he offers excellent service from an outstanding team. He also has a small fleet of professional looking vehicles. It makes a difference. In 2021 fleet graphics are not a luxury. Chris understands that fleet graphics are not a luxury.
Beyond the Door Decal
If your business thinks a small door decal with your business’s name is enough in today’s market, you might be kidding yourself. Look at what the most successful operations in your industry do with their fleet graphics. Is it more than a decal, name, and DOT number? Why do you think that is? Is it because they know the value of fleet graphics? Do they understand that fleet graphics are not a luxury? Is it time to up your game with professional fleet graphics?
If you have any questions or would like to discuss your fleet graphics needs, be sure to reach out to us. Please don’t hesitate to Contact Us, or you can request a quote today!
Use Your Commercial Vehicles to Advertise Your Business!
Looking for an effective and affordable way to create brand awareness, build credibility, and get your marketing message seen by thousands of potential customers every day? Vehicle graphics and wraps are your answer to getting your business name out there at an affordable price.
