We’ve been doing fleet wraps since 1985. The video above is one minute long; however, it took 25 years to produce — that’s 25 years of TKO’s experience in fleet graphics and adhesive vinyl installation. In that time, we have learned a thing or two. This video documents our installation process from start to finish. What you don’t see is the system. We have it down to a science. Our installers are 3M Certified, and together, share hundreds of years of experience. Bill Moss is our Installation Manager, and he has been installing, well… maybe I shouldn’t say how long he’s been installing. So what happens before the job gets to Bill and his team?
Design & Fleet Wraps
While our design department designs many of our projects, Red Gold delivered their design and captured the essence of an effective trailer wrap, taking full advantage of TKO’s digital print capabilities to tell the story. The design does not lose sight of the message. It’s a colorful, eye-catching wrap. To ensure consistent color for Red Gold — and for all our customers — we color profile and calibrate daily. This guarantees a constant color match on future orders or repairs.
Printing and Finishing
When deciding on print methods and materials for fleet wraps, we use our experience to advise customers on what best suits their needs. The Red Gold fleet graphics were printed on 3M premium, pressure-sensitive vinyl, with our HP Scitex Turbo digital printer. The panels were then cut and pre-masked for installation.
Fleet Wraps Are Cost Effective
“Fleet graphics have a very low cost per thousand impressions (CPM) when compared to other types of advertising media. Online ads can cost up to $21 per thousand impressions while fleet graphics can cost as little as $0.15 per thousand impressions.
Adding to their substantial cost effectiveness is their considerable ROI. One study revealed that OOH advertising generates nearly 4 times more online activations per ad dollar than TV, radio and print. Additional research found that one dollar spent on outdoor media resulted in almost $3 in sales, which is a higher rate of return than other forms of advertising.
If that’s not enough, OOH ads can actually improve the ROI of your other media campaigns, reinforcing awareness and messaging. One study revealed that including OOH in a larger media campaign increased the ROI for search by 40% and the ROI for print by 14%.” — 3M — The Power of Fleet Graphics
Enjoy the video. If you have any questions, let us know how we can help.
How Can We Help You?
If you’d like fleet graphics designed to capture attention, printed on state-of-the-art equipment, and installed by expert certified installers, we’re here to help.
If you’d like further information or advice, be sure to Contact Us.
Would you like a free estimate for your fleet or vehicle graphics? If so, you can Request A Quote.
TKO Graphix has been a national fleet and vehicle graphics company helping customers since 1985. We provide full-service graphic design, digital printing, screen printing, graphics installation, and removal of large format graphics.
TKO Graphix is a Certified 3M™ MCS™ Warranty graphics manufacturer. Our installation crews are 3M Certified and are employees of TKO Graphix, not sub-contractors.
We’re in our fourth decade of helping businesses, large and small, brand their fleet of tractor-trailers, service trucks, and company vehicles. Whether you have a fleet of thousands or a few vehicles, we are here to lead you through the vehicle branding process.
When it comes to making your graphics a reality — it all begins with our design department services. From a concept on paper to road-worthy advertising for your vehicles, the TKO Graphix design team can help bring your vision to life. Our team specializes in creating fleet and vehicle graphics while keeping your brand consistent across all types of vehicles in your fleet.
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