Good Vehicle Graphics Gone Bad

If you’ve decided on vehicle graphics to promote your brand. Using the recommended adhesive vinyl for your application may be the difference between an attractive graphic that lasts for years. Or a disappointment.

Last week, TKO Graphix National Account Manager, Glenn Burris, received an inquiry about installing full wraps on a fleet of vehicles. The graphics had already been produced by another printer, not by TKO. The company wanted certified experienced installers who would stand by their work. We offer this, but there was a problem. There are hundreds of materials available for vehicle graphics. The material on which the graphics were printed were not recommended for a full wrap.

It was non-conformable, which means it’s not designed to stretch around complex curves. When the producer of the graphics was questioned about the choice of vinyl, they said they’ve done hundreds of law enforcement decals without a problem. Besides, the material was less expensive than compliant vinyls. The material they chose was designed for decals, like a police shield, which lay flat on the surface of a vehicle, but was never intended to be stretched around a curve. This material, if used on the complex contoured areas of the wrap, would almost certainly lead to lifting, come loose, bubble, and peel away. We recommended reprinting on a 2ml cast-compliant vinyl, as endorsed in this 3M video.

If you’d like to avoid this scenario, we recommend working with established certified vehicle graphics providers that offer expertise and warranty. If you’d like to learn what adhesive vinyls work best for any application, contact us. And remember, the lowest price isn’t always the least expensive in the long run.

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By |2018-08-22T14:34:25+00:00January 23rd, 2013|Vehicle Wraps & Graphics|

About the Author:

Randy Clark is the Director of Communications at TKO Graphix, where he regularly blogs for TKO's Brandwire. Randy is passionate about social media, leadership development, and flower gardening. He is a beer geek and, on weekends, he fronts the rock band, Under The Radar. He is the proud father of one educator, one principal, has four amazing grandchildren, and a public speaker wife who puts up with him. His twitter handle is: @randyclarktko, Facebook: Randy Clarktko, Google+: Randy Clark on G+

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