At TKO Graphix, we have many outstanding customers that make a difference in the world. We are proud to add Hatch for Hunger to this list. So, what does Hatch for Hunger do?
What is Hatch for Hunger?
“HATCH began in 2015 with the idea of connecting farmers and food banks, not just on a local level, but a national one. Bringing together the power of those who supply healthy foods to our Nation’s grocery store shelves to the shelves of food pantries and food giving organizations in a sustainable way — one where helping people doesn’t hurt businesses. We believe charity is important, but it’s not the only answer. If we can build reliable sources of healthy food at a lower cost for the organizations that are on the front lines of hunger and poverty in their local communities, then we can change the nutrition access of our most vulnerable community members and help them lead better lives. Because we believe everyone deserves eggs.
Hatch for Hunger
In our first year, HATCH delivered 60,000 dozen eggs to food banks and pantries around the Indianapolis area. Today, we deliver more than 50,000 dozen eggs a month to pantries in Indiana, Missouri, and Arizona.” — About Hatch for Hunger
The Wrap
The Hatch for Hunger wrap tells a story. Beginning at the end, I love the rear of the box truck with its bullet points. (Can they be called bullet points?) The first is the outline of a chicken with “Farmers donate eggs.” Next, a truck with “Hatch delivers the eggs to food pantries.” And then a place setting with “ Undernourished families enjoy healthy protein.” Three images, three tag lines, and a story is told. Simple is not only efficient; it’s elegant. On the back of the truck, as well as on the sides, the primary sponsors and farms are listed.
On the side of the box truck, the six-pack of eggs grabs your attention, which leads to learning more of the story. The message delivers with two taglines that stand out against the background. “Eggs for the greater good” and “Headed to a food pantry near you.” This an outstanding wrap for an outstanding idea. Hatch, thank you for choosing TKO Graphix, it honors us.
How Serious is Food Insecurity in America?
“In 2018: 37.2 million people lived in food–insecure households. 6.0 million children lived in food–insecure households in which children, along with adults, were food insecure. 540,000 children (0.7 percent of the Nation’s children) lived in households in which one or more child experienced very low food security.” — USDA — Food Security Status of U.S. Households
How Much Food do we Waste?
Americans waste about one pound of food every day. According to the USDA (United States Department of Agriculture) “In the United States, it’s estimated food waste is between 30-40 percent of the food supply. “… of 31 percent food loss at the retail and consumer levels, corresponded to approximately 133 billion pounds and $161 billion worth of food in 2010. This amount of waste has far-reaching impacts on food security, resource conservation, and climate change.” — How much food we waste and why it matters
If you have questions or would like to learn how to make your fleet graphics pop, Contact Us. We’ll “hatch” a few ideas together.
