In vehicle graphics design, less can be more. The featured Hauntsburg haunted hearse was designed for a 2011 Halloween event. The graphics are simple, yet effective. By incorporating a spooky font and a haunting color, TKO produced a vehicle graphic that displays an uncluttered targeted message. With some vehicle wraps, a brand’s message is often lost in busy graphics and too much copy. What makes this example work is its simplicity. It’s a haunted hearse, used at a haunted house, and it shouts, “COME VISIT US!”
Sure, the hearse is a timely photo, but it’s also a lesson in elegant design. Vehicle graphics and car wraps don’t necessarily need multiple colors and tons of copy, nor does the entire vehicle need wrapped to be effective. When car wraps are overdone, they can be very… spooky. Make sure your vehicle wrap doesn’t scare people away. Keep it simple, and have a happy and safe Halloween.