Most advertising, not only fleet graphics advertising, is…well…forgettable. There’s so much advertising presented to us everyday that we ignore most of what crosses our paths. So, how can you make your fleet graphics advertising memorable? Here are 6 ideas to make your fleet graphics advertising stand out.
6 Ways to Make Your Fleet Graphics Advertising Unforgettable
1. Share the Benefits
Let consumers know what your product or service does for them. Don’t assume that if you show the feature of your product the consumer will clearly see the benefit. For example, let’s say you’re a residential gutter replacement company that offers gutter guards. You could assume that showing the gutter guards would be all you need. But consider this, if you shared an image of someone falling off a ladder with the words “With Gutter Guard, you can put your ladder away,” the benefit is clear.
What product or service benefits can you share?
2. Promote your USP (Unique Sales Proposition)
What sets your business apart? One of my all-time favorite USP taglines is from M&M’s, the candy-coated chocolates. You know the tagline, “The milk chocolate melts in your mouth, not in your hand.” The slogan was trademarked in 1954. I grew up with the candy and it was my mom’s go-to for her three children because it didn’t stain our clothes, the carpet, or the sofa. You may not be selling candy, but I’ll wager you have a USP you could share.
3. Offer Something Special
Do you offer a price guarantee, free trial, or bundle? If so, share it on your fleet graphics advertising. Let people know what they can gain by working with your organization. Here are a few special offers that you might use on your fleet graphics advertising:
- BOGO (Buy one, get one)
- Free delivery
- 24/7 emergency service
- Discount (student, military, previous customer, and more)
- Cash back
- Price match
- Lifetime warranty
- Special payment terms
4. Create Urgency
You can create a sense of urgency by using FOMO (fear of missing out) or, as I mentioned in number 3, the idea of gaining a benefit. The most common examples of FOMO in marketing are limited time offers, while supplies last, and early-bird specials. All might seem challenging with fleet graphics advertising because the wrap can stay on vehicles for five or more years.
However, there are adhesive vinyl materials designed for short-term use. We’ve completed thousands of short-term temporary removable wraps over the years. One of my favorites was for our friends at Indy School on Wheels. We wrapped a vehicle being raffled off for their charity. Before the winner picked up their new ride, we removed the temporary wrap.
5. Share Testimonials
Customer testimonials make great advertising because consumers trust other consumers more than they do organizations. What do you think means more to a customer, a 5-star Google, Yelp, or Facebook review, or marketing copy on your company website?
For an experiment, I googled “local HVAC”. The first company in the search happened to be the company I used to replace my AC and furnace. The company had 358 reviews at an average of 4.9 stars. They could add, “Check our google reviews and see why 358 customers gave us a 4.9 rating!” to their work vans. Or they could quote a few short reviews such as:
- “Best in the business! From start to finish, everyone was professional.”
- “Professional and on time.”
- “The repairman was punctual, professional, provided thorough service.”
Just remember that fleet graphics advertising needs to be short and sweet.
6. Use Great Images
Nothing may be more attention-grabbing than great images. Images that tell a story, inspire confidence, and promote your business culture are a critical piece of your fleet graphics advertising.
If you want to reach more customers with fleet graphics, you need to capture the eye. Since words usually aren’t what initially attracts attention, use images to grab attention and share a message.
Ask yourself this about your fleet graphics advertising. If there were no words on your vehicle graphics, would people know what your message is?
How Can We Help You?
Fleet graphics are an advertising media, and like any other media, they compete with thousands of other ads. The key is to design fleet graphics advertising that stands above the crowd. If you’d like fleet graphics designed to capture attention, printed on state-of-the-art equipment, and installed by expert certified installers, we’re here to help. If you’d like further information or advice, be sure to Contact Us.
Would you like a free estimate for your fleet or vehicle graphics? If so, you can Request A Quote.
TKO Graphix is a national fleet graphic and vehicle wraps company helping customers since 1985. We provide full-service graphic design, digital printing, screen printing, graphics installation, and removal of large format graphics.
We’ve been helping businesses, large and small, brand their fleet of tractor-trailers, work trucks, and company vehicles. Whether you have a fleet of thousands or a few vehicles, we are here to lead you through the fleet branding process.
TKO Graphix is proud to be a 3M™ MCS™ Warranty graphics manufacturer. We employ the largest 3M Certified installation crew in the country.
