Are you considering fleet graphics for your business? Is it time for a rebrand or have you never gone further than basic information and identification on your cars and trucks? If so, the Palmer Trucks, Kenworth of Indy fleet graphics are an excellent example of how to advertise your services without losing your message. Here’s how they dd it.

The Kenworth of Indy Fleet Graphics

The Wrap

To begin with, it isn’t a wrap. Too often businesses believe they must wrap the entire vehicle to create an effective vehicle advertisement. Although there are times that a full wrap is the preferred method to market on fleet vehicles, it isn’t the only way or always the best way. The Kenworth pick up vehicle graphics are plotter cut decals designed to stand out against the white background of the pick-up truck.

The door of the truck shares who they are, Palmer Trucks, Kenworth of Indy, and directly below in letters that go from wheel well to wheel well we find the website. It’s hard to miss even when the truck is moving, and that’s great marketing. To be effective vehicle graphics don’t always have to be bright images and photos of happy clients. Sometimes too much design gets in the way of what’s important. And what’s important is that prospective clients know who you are, what you do, and how to contact you.

Near the rear of the truck is a bullet-pointed. I mean palm tree-pointed (how fun and effective is that?) list of what Palmer Trucks Kenworth of Indianapolis offers.

  • Sales
  • Service
  • Body Shop
  • Truck, Bus, & Trailer Parts
  • Truck Equipment
  • DPF Cleaning and Sales
  • CNG Service

This wrap gets the job done. It sends a message and gets the word out, and that’s what you want advertising to do, isn’t it?

Who is Kenworth of Indianapolis?

Kenworth of Indianapolis is Palmer trucks who have serviced clients in the Midwest since 1965. “Palmer Trucks is a full-service Kenworth dealership network serving Ohio, Indiana, Kentucky and Illinois with a comprehensive package of products and services. As a family-owned business with more than a half-century history of growth and success, Palmer Trucks has grown to a team of more than 600 individuals. With more than 32 million trucks on U.S. highways and interstates at any given time, a paramount need exists to keep the industry moving forward – 24 hours a day, 7 days a week.” — Palmer Trucks

How Can We Help?

TKO Graphix has been helping businesses large and small drive their message home since 1985. Let us If you have any questions be sure to Contact Us