At first, it may seem odd to feature a tanning salon in December, but then, winter is a busy time for tanning. In John Grisham’s novel, Skipping Christmas, the main characters (the Kranks) prepare themselves for their holiday cruise by tanning at the local salon. Come to think of it, I’ll be on a beach in January, maybe I should…
Here Comes the Sun
The channel letters and custom cabinet on this Extreme Tanning sign are internally illuminated. The cans are all individually LED lit. The sun shape was designed by our award winning designer Lee Faulkner.
This sign does its job. It grabs your attention and tells a story. The stylized sun with sunglasses, extreme X, and bright colors all add up to make this sign… fun in the sun.
What Are Channel Letters?
Channel letters are custom fabricated letters most often formed from aluminum. The fronts, or faceplates, are usually an acrylic, or occasionally, polycarbonate routed on a CNC router. They may be non-illuminated, illuminated, or back-lit. Sometimes the letters are mounted on a raceway or cabinet, which is attached directly to the substrate.
How Are They Used?
Although this is an example of exterior storefront channel letters, they may be used anywhere, inside or out. They’re often used for interior lobby signs, as well as exterior surfaces.
How Was This Sign Made?
This sign is comprised of individual letters and logo – they aren’t attached to a raceway. The aluminum returns were painted black, the faceplates are red acrylic, and the edges were outlined in white. It’s lit by interior mounted LED lights.
Extreme Tanning “Opened up in Greencastle in January of 2002. Then in 2004 he expanded his business to Avon then again in Plainfield in 2008, including a hair salon in this location. We are continuously looking to grow and expand to better serve our customers. We are independently owned and operated and ensure our customers clean facilities with the latest equipment available.”
Today, when you’re out, look at a few channel letters attached to buildings. What do you notice? Are most limited to letters that don’t say much about who the organization is or what they do? I think you’ll find the Extreme Tanning sign is more the exception than the rule. It speaks to us in more than words. This sign works. If your sign’s not working for you, contact us. We’d be happy to put your sign to work.
Sign of the Times
Professional signage affects a company’s image positively and, conversely, ineffective signage may cost organizations revenue. Whether you’re in the market for your first sign, or re-branding your existing signs, let us know. Lee’s always ready to talk shop. If we can be of any assistance or answer any questions just let us know.