We’ve been privileged to work with Green B.E.A.N. Delivery and are excited about their new vehicle graphics. The design of this van set is a great example of how to make vehicle graphics work. Here’s a few of the reasons the Green B.E.A.N. Deliver vehicle branding works.
It’s eye catching, attractive, and pleasing. The use of color and copy is coordinated to blend together. Nothing is jolting or seems out of place. Each part enhances the other rather than detracting from it.
It’s elegant in its simplicity. Too much information isn’t only difficult to see on a moving vehicle, but confusing—nothing confusing here.
It uses a unified logo. The logo on the van is the same on the web site and I imagine the same everywhere. I don’t have to read the logo to know who it is. I’ve seen it before.
It communicates a message. It only took four words, organic produce—natural groceries. Place those four words on a delivery van and you have a story.
It has a clear call to action. Nothing complicated, the website address is large and visible. If this van was in your neighborhood wouldn’t you check out the website like I did?
Who is Green B.E.A.N. Delivery?
“Green B.E.A.N. Delivery is a dynamic food company that takes a multifaceted approach to building local food systems. B.E.A.N. is an acronym that represents our core initiatives; Biodynamic, Education, Agriculture, and Nutrition.”
Vehicle graphics shouldn’t be limited to words and a logo, they should be attractive and attention grabbing. They’re one of the most accessible marketing pieces your company has. Make sure what you present is advertising art—not words on a truck. Would you like your vehicle to be a work of art? Contact us here for your own masterpiece.