For several years, we’ve been privileged to wrap Menards’ semi-trailers. Whenever I see one on the road, I take pride – the wraps are eye-catching. What’s unique is many of them are quite different, but they’re always recognizable as Menards transports.
Menards Uses Many Designs
We’ve covered trailers with patio furniture, assorted interior and exterior home remodeling projects, and the rolling lumberyard pictured here. What makes these varied graphics similar? The design format. To begin with, the Menards logo and font are always prominently displayed, and the layouts, though varied, are similar. The next key to their brand recognition isn’t so obvious – it’s their use of the color green. Menards uses the same shade of green in much of its web, collateral, media, and vehicle advertising. The green has become branded to them. Without knowing it, we may see this green and subliminally think of… Menards. It works.
The lesson here is every company vehicle wrap doesn’t have to be exactly the same. Multiple products and services can be advertised on various vehicles, as long as the theme is branded to the organization. If you’d like to learn more about branding your fleet, we’ll keep the branding iron in the fire for you. Contact us for custom branding ideas.
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