Experience matters, whether we’re talking about vehicle graphics or moving your valuable business or personal belongings. So, how much experience is enough to inspire confidence? Would a provider doing something 100 times, 1000 times, or 10,000 inspire trust? Would you feel like they knew what they were doing?
How about a business that has done what it does more than 30,000 times? Well, that’s precisely what Soft Touch Moving and Storage has done. Think about that – 30,000 moves, and that doesn’t count how many times they’ve packed and stored valuable possessions.
Who is Soft Touch Moving and Storage?
“Soft Touch Moving is a full-service moving company for residential and commercial clients moving both locally and long-distance.
Whether you’re relocating your business, moving across town, or going across the country — we are here to help! No job is too big or too small for our professional moving crews. We provide free estimates as well as offer a full line of packing supplies and boxes.” — About Soft Touch Moving and Storage
Skin Grows Back
When my younger brother was in college, he spent the summers moving belongings for a national moving company. Malcolm, my brother, was an all-conference offensive and defensive tackle in high school and then played four years of rugby in college. He’s a pretty tough guy. I remember one of the slogans from the moving company he worked for, “Skin Grows Back!” Meaning, put your hands on the outside of the furniture, so if you bump into something, it’s your body, not the furniture that receives the blow. With more than 40 years of combined experience, I’d wager Soft Touch’s movers have not only heard this but do it because experience matters.
If you go to the Soft Touch Moving and Storage Soft Touch Moving and Storage, the first thing you see at the top of the page is an excellent photo of this box truck. It jumps out at you from the page. It captures your attention. The box truck graphics and the web page share the brand. When a visitor opens the website, they recognize the brand, and then when they see the truck on Highway 37, they know the brand. The colors, logo, and fonts all tell the same story. That’s brand recognition at its best.
Doing Their Part
Headquartered in Bloomington, Indiana, the home of Indiana University, here’s what Soft Touch had to say when IU canceled in-person classes. “We understand that classes have been made virtual for the remainder of the Spring Semester and that IU Bloomington will be closing most residence halls and on-campus housing. Soft Touch Moving will remain open and available to pack up, move, store, or ship your belongings if necessary.”
Is Your Brand United?
Not only is your brand united, but it is recognizable across media? Does your website, collateral print, and vehicle graphics share the same story, or are they on different pages? If you’d like to get your fleet graphics on the same page let us know, Contact Us!