Every year, thousands of vehicles are given away. They’ve been used as sweepstakes prizes and raffle fundraisers. Manufacturers, companies, and nonprofits have all used this type of promotion. The vehicles being given away are often an empty canvas – meaning, they’re without graphics. Giving away a vehicle that has no graphics may not be the best marketing practice. Whether it’s used to market a product, or as a fundraiser, wrapping the prize takes full advantage of the vehicle’s exposure. After all, if vehicle graphics are installed properly, they can be removed after the event, depending on the promotion.

This video features the New Sunshine Australian Gold Jeepstakes 2012 Jeep Wrangler, which was used as a sweepstakes giveaway. This fully wrapped vehicle was seen in print, online, and at trade shows, maximizing the impressions for Australian Gold.

And The Winner Is…

Dawn M., manager of Palm Beach Tan in Columbus, Georgia, won the jeep on October 20th — congratulations, Dawn! We hope you enjoy your new Jeep as much as we enjoyed working with the New Sunshine Australian Gold team.

Australian Gold is headquartered in Indianapolis, Indiana, and they produce lotions and creams for skin protection and care. They can be found on Twitter, and Facebook, or you can visit their site.

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