When form and function collide, it leads to vehicle graphic fails.
We’ve seen too many vehicle graphic fails, and you’ve probably seen them on the road as well. Images that don’t fit the product, fonts that are too small to read, designs disrupted by the body lines of a vehicle, and more.
When form and function collide, marketing’s caught in the middle. Your branding and advertising take the hit from the collision. We utter form and function in the same breath, connecting them at the hip. It’s never more evident how critical it is that they complement each other than in vehicle graphic design.
Good design begins with understanding the function, the purpose of the design. For example, in fleet graphics, the function may be to support the brand, create a CTA (call to action), or share a USP (unique sales position).
SignCraft Magazine shares that effective wrap design gets more important every day. “A wrap is a unique opportunity to create high-impact mobile advertising. Its strengths include using the whole vehicle as a super-graphic, changing the color or color scheme of the vehicle to colors outside the conventional color palette of factory paint colors and the ability to incorporate special effects and images into the wrap graphics. A good wrap design should be a sort of visual surprise to viewers—something they notice, which draws them into the message.”
You’ve heard the saying form follows function. In vehicle graphic design, it’s more like form governs function. A design that doesn’t fit the form, in this case, a vehicle, doesn’t achieve the function. A design that’s too small, too large, or the message gets lost in the background, doesn’t accomplish the intended function regardless how stylish the design. When form and function collide, it leads to a major vehicle graphic fail.
When the design is distorted by the form, such as around curves, the message (aka – the function) can be lost. In vehicle graphic design, the function, must follow form or the purpose is lost or worse….