When are vehicle graphics a bad idea? It may seem funny for a vehicle graphics provider to publish a post about when not to put graphics on cars and trucks. However, we’re in business for the long haul. We want to build relationships with customers. We’re not interested in one and done. And if vehicle graphics aren’t right for you, we have TKO Marketing Solutions. We have plenty to talk about. So, are vehicle graphics a bad idea?
When Are Vehicle Graphics a Bad Idea?
- If your vehicles carry extremely valuable merchandise. If you’re transporting gold, jewelry, or cash, you may want to be careful about how much you divulge. I asked a jeweler about this once when he was adding graphics to his van. He said it’s a fine line. “I like the advertising opportunities, but I don’t want to make it easy for the bad guys. We empty our van every night, and it’s always parked inside.”
- You have no advertising budget. If you have any advertising budget, then one of the first places to spend it should be on fleet graphics. Read this, Why haven’t you wrapped your company vehicles? However, if you have no budget and it might put you in a financial bind then maybe you should wait and save. In the long run vehicle graphics pay for themselves.
- Your vehicles are in poor condition. You cannot hide damage with adhesive vinyl graphics. It will create problems. Can graphics be applied over body damage?
- Your drivers have bad habits. If your drivers are discourteous drivers, if they rant and rave at other drivers, and if they park your company car where it shouldn’t be parked, then you have two choices. Don’t install vehicle graphics or train your drivers. Don’t let one bad driver destroy your image.
- You don’t need any more business. If you’re already over your head and can’t keep up with the orders and customers you have then why would you invest in any advertising?
- If your lease is close to being up. Should I wrap my short term leased vehicle?
When to just say no to Vehicle Graphics
Are vehicle graphics a bad idea? Is there a time to say no to fleet graphics? Yes there is, but it’s far and few between. For most organizations, vehicle graphics are an outstanding way to brand your company, advertise your product, and show your professionalism. If you’d like to talk about whether you need graphics let us know.
If you want to learn more about the do’s and don’t’s of fleet graphics here’s a FREE downloadable guide – The Fleet Manager’s Guide to Vehicle Graphics
How Can We Help You?
If you’d like fleet graphics designed to capture attention, printed on state-of-the-art equipment, and installed by expert certified installers, we’re here to help.
If you’d like further information or advice, be sure to Contact Us.
Would you like a free estimate for your fleet or vehicle graphics? If so, you can Request A Quote.
TKO Graphix has been a national fleet and vehicle graphics company helping customers since 1985. We provide full-service graphic design, digital printing, screen printing, graphics installation, and removal of large format graphics.
We’ve been helping businesses, large and small, brand their fleet of tractor-trailers, service trucks, and company vehicles for more than 35 years.
Whether you have a fleet of thousands or a few vehicles, we are here to lead you through the vehicle branding process. We’ve been helping businesses, large and small, brand their fleet of tractor-trailers, work trucks, and company vehicles for more than 35 years.
TKO Graphix is a Certified 3M™ MCS™ Warranty graphics manufacturer. Our installation crews are 3M Certified and are employees of TKO Graphix, not sub-contractors.
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