It’s a no-brainer that most B2Cs (Business to Consumer) especially those in service industries, should invest in vehicle graphic advertising, but should a B2B (Business to Business)? If advertising, branding, and lead generation are important then the answer is—yes B2B need vehicle graphics.
4 Reasons B2B Need Vehicle Graphics
The four reasons listed below make the obvious assumption that a B2B has company vehicles. But, what might not be as obvious is that any vehicle, not only delivery and work vehicles are good for advertising but sales and corporate vehicles as well.
Advertising. You never know who will see your vehicle on the road, in a parking lot, or at your business, but you can bet that folks who work for businesses that could use your product are in the mix. If you don’t think potential business customers respond to vehicle graphics, listen to what Bob Berardinelli from Carbon Golden Malted had to say about it because it might change your mind.
Legitimacy. Driving a professionally wrapped company vehicle to a potential customer’s place of business makes a statement. And that statement is we’re professional, we are detail oriented, and we’re legitimate.
Branding. Think about it. If a business to business spends the money for a professional logo, and takes the time to brand their website. If a business uses corporate colors, logos, taglines, and fonts on signage, collateral materials, and forms. Then why wouldn’t they do the same with company vehicles?
Pride. Driving a company vehicle that shares the vision and mission of the organization can be a source of pride for employees. Plain Jane company vehicles that don’t advertise the company are uninspiring.
Advertising and More
Vehicle graphics on B2B company vehicles are an effective form of advertisement, but they’re a lot more. They add pride and legitimacy to the business while solidifying brand awareness. Does your B2B wrap your company vehicles? Should you? If you’d like to learn more about vehicle graphics for your B2B fleet, Contact Us. And yes our B2B fleet is wrapped.