Why would a B2B need vehicle graphics? It’s a no-brainer that most B2Cs (Business to Consumer) especially those in service industries, should invest in vehicle graphic advertising, but should a B2B (Business to Business)? If advertising, branding, and lead generation are important then the answer is — yes a B2B needs vehicle graphics.

Why Would a B2B Need Vehicle Graphics?

Does a B2B need vehicle graphics? Good question. The four reasons listed below make the obvious assumption that a B2B has company vehicles. However, what might not be as obvious is that any type of company vehicle needs graphics, not only delivery and work vehicles, but sales and corporate vehicles are good for vehicle advertising.

Advertising Impact

You never know who will see your vehicle on the road, in a parking lot, or at your business, but you can bet that folks who work for businesses that could use your product are in the mix. If you don’t think potential business customers respond to vehicle graphics, listen to what Bob Berardinelli from Carbon Golden Malted had to say in this video. It might change your mind.

Not only are fleet graphics a form of advertising they’re one of the most effective. 3M™ shared the following about how effective fleet graphics are in a modern world.

“Research shows that vehicle advertising stands apart from other forms of media because of its size, location, and continued presence. Brightly colored vehicle wraps with big logos and messages are disruptive and can’t be ignored by commuters. In fact, in one survey, 64% of respondents said they noticed vehicle graphics. Another study revealed that vehicle advertising generates 30,000-70,000 daily vehicular impressions. If we just consider the lower end of these results, that would translate into millions of impressions per year. And unlike other marketing mediums, vehicle graphics aren’t subject to ad blockers, commercial-free streaming, or other barriers that prevent brands from communicating with potential customers.”

Look Legit

Driving a professionally wrapped company vehicle to a potential customer’s place of business makes a statement. It says, “We’re professional,” “We are detail oriented,” and “We’re legitimate.” This is critically important for smaller businesses. Think about it…I bet all of your big-time competition has branded vehicle graphics on their company fleet of vehicles. If that’s the case, then a business without branded fleet graphics doesn’t look professional. Whether you repair copiers and drive a company car or offer commercial heating and air working out of a van, if you don’t brand your cars and trucks, you don’t look legitimate and that’s not good for your business.


Think about it. If a B2B spends the money for a professional logo, brands their website, signage, collateral materials, and forms. Then why wouldn’t they do the same with company vehicles? In some cases, your company vehicles may be the most visible branded marketing.

An Amazon warehouse sits across the street from our Plainfield, IN office and has several large, branded signs on the building plus smaller signs at entrances. Why? Why would a warehouse need signs? I guess one could say it makes it easier for deliveries to find, but it’s more than that. Thousands of vehicles drive past the warehouse every day on the four-lane road the warehouse faces, which means thousands of people are reminded of the Amazon brand every day. Amazon’s vehicles are also branded, whether they deliver to a consumer or business.


Driving a company vehicle that shares the vision and mission of the organization can be a source of pride for employees. Plain Jane company vehicles that don’t advertise the company are uninspiring. The best employees take pride in their organization, what it stands for, and what it does. One way to show your pride is to share it on company vehicles.

Last week I was driving by Hendricks Regional Hospital and saw a TKO Graphix work truck. I looked at my wife and said, “Did you see the TKO truck? We’ve done some great work for the hospital.” — I was proud!

Does a B2B Need Vehicle Graphics?

Vehicle graphics on B2B company vehicles are an effective form of advertisement, but they’re also so much more. They add pride and legitimacy to the business while solidifying brand awareness.

Does your B2B wrap its company vehicles? Does a B2B need vehicle graphics? Should you? If you’d like to learn more about vehicle graphics for your B2B fleet, contact us today.

Get a Free Quote

We’re a fleet and vehicle graphics company and since 1985, we’ve been helping businesses, large and small, brand their fleet of tractor-trailers, service trucks and company vehicles. Whether you have a fleet of thousands or a few vehicles, we are here to lead you through the vehicle branding process.

TKO Graphix is a Certified 3M™ MCS™ Warranty graphics manufacturer. Our installation crews are 3M Certified and are employees of TKO Graphix, not sub-contractors. If you’d like to learn more and get a free quote, contact us today.