This post, 10 reasons your small business should wrap your vehicles, could’ve been 20 reasons. However, if you own a small business and your vehicles don’t have graphics, then these 10 reasons should be enough to convince you that it’s time to wrap your cars and trucks! Here’s why your small business should wrap your vehicles.
10 Reasons Your Small Business Should Wrap Your Vehicles
1. Your Business Needs More Leads
You can ignore these 10 reasons your small business should wrap your vehicles if you have all the leads and business that you can handle. But if not, vehicle graphics have proven to be one of the best advertising sources for new business.
“Dan Rozzo, marketing innovation manager fleet & OEM markets, Avery Dennison, cites surveys conducted by the ATA and Robinson Yesawich & Pepperdine Inc., that state 97% of individuals surveyed noticed the advertising on fleet vehicles, and 98% felt the ad portrayed a positive image of the advertiser. On top of that, 29% of those surveyed said they would base a buying decision on those impressions.” — HDT Trucking Info.
In an article featured on Quick Books website, Are car wraps a good investment for your small business?, Todd Stuart, President of Sign Zoo stated, “We hear stories from customers on a daily basis about how their business increased after wrapping their vehicles. Some tell us that they gained new customers before they even got home with their newly wrapped car, while others literally took an order as soon as they left our offices. One of our customers tracks his job leads and says his sales shot up from $42,000 to $219,000 in 10 months due to his wrapped trucks.”
2. You Work Near Your Target Audience
Are your cars and trucks serving customers where your target audience is? For example, if you’re a residential HVAC provider, your service trucks are most likely surrounded by your target audience. Every single day they’re in service, potential customers see them, but what do they see? If a homeowner needs your help with their heating and cooling system, it’s a good bet that their neighbors have homes of similar age and systems. What are the odds that these neighbors will need your help in the not-too-distant future? I’d guess the odds are high, but if your vehicles don’t share your brand, the chances are less likely it will be your business they call.
The same holds true for B2B (Business to Business) service providers. If your work van is in an industrial park helping a client, there’s a good possibility other businesses nearby could use your help as well.
3. Hold Your Own Against the Big Players in Your Industry
The big players in your industry may have resources well beyond yours. They might advertise on TV, radio, and in the Sunday paper. All marketing efforts beyond your budget. But one thing you can do is match their efforts with fleet graphics. Your national competitors may have thousands of vehicles all over America, but it doesn’t matter. Even if you only have one vehicle, it will make an impact.
Can one vehicle with graphics really make a difference? Just ask Bob Berarinelli, the supply chain manager for Carbon Golden Malted. They supply hotels and restaurants with waffle and pancake mix, a somewhat limited and specific market.
Bob shared that when he drove their first fully wrapped van from our shop near Indianapolis to the Carbon Golden Malted headquarters in South Bend, IN, he noticed drivers jotting down the information on his truck. When he got to the office, they had three calls about their product, and all three have become regular customers. Watch the interview with Bob here, Carbon Golden Malted Wrap
4. Fleet Graphics Get the Biggest Bang for Your Advertising Buck!
The benefits of a vehicle wrap hit home when you compare the Cost-Per-Thousand Impressions (CPM) of other forms of advertising (Statistics courtesy of the Outdoor Advertising Association of America):
- A 30-second prime-time spot in the top 100 television markets costs $17.78 per thousand impressions
- A 60-second drive-time ad in the top 100 radio markets costs $8.61 per thousand impressions
- A one-third b/w page ad in the top 100 newspaper markets costs $22.95 per thousand impressions
- A four-color one-page ad in the top 23 magazine publications costs $9.35 per thousand impressions
- The average for all forms of billboard ads costs $2.18 per thousand impressions
- Vehicle wraps cost $.77 per thousand impressions
In a white paper from ATA (American Trucking Association) titled, “Is there hidden value in your fleet vehicles?” They discovered that 75% of people developed a first impression about a company and its products from truck advertising. Furthermore, an impressive 91% of people stated that they not only noticed adverts on the side of trucks but could also remember them days later. Most importantly, however, the survey revealed that almost a third of people would base a buying decision on the impression they got from vehicle advertisements.
5. Show Your Pride
Are you proud of your organization and the culture you’ve created? If so, show it. Show your pride in the cleanliness of your facilities. Shout your pride with your signage. Show off your pride with your company attire. And share the pride you have in your organization on your fleet vehicles.
When your fleet vehicles are wrapped with professional graphics, your employees look at them with pride. They’re proud to be part of the organization. Employees are proud to be driving the vehicle, and they’re proud when they see company cars and trucks out and about.
Recently, my wife and I were driving past Hendrick Regional Health in Danville, IN., when we saw a TKO Graphix work van in the parking lot. In unison, we both exclaimed excitedly, “It’s TKO!” We’re proud of our company. Are you proud of yours?
6. Capitalize on Local Marketing
In the last few years, local marketing has become a big thing. Businesses that work in a specific geographic boundary don’t need leads outside of their market. Radio, TV, and print often cover markets larger than a company’s territory, which leads to telling interested prospects, “Sorry, but we don’t go there.”
Fleet graphics work in your local territory. A lead produced by vehicle graphics is always within your marketing boundaries.
“If you have at least one brick-and-mortar business location (this applies to both local businesses and chains), local marketing is a marketing strategy you should consider adding to your arsenal. Local marketing can work for any brand that has a physical location, but it’s especially important for locally-based businesses whose primary business happens in-person (versus online, where consumers in any location can make purchases).” — HubSpot — The Ultimate Guide to Local Marketing
7. Your Customers Are Driving –Everyday
Okay, I’m not trying to be a smart aleck, but it is something to think about, especially in a metropolitan area. One fleet vehicle with graphics will be seen upwards of 30,000 times a day in a metro market. That’s just one vehicle. Think what that means if you have three, five, or ten. Do the math.
Here are some facts from International adhesive vinyl provider 3M.“A study revealed that vehicle advertising generates 30,000-70,000 daily vehicular impressions.⁽⁸⁾ If we just consider the lower end of these results, that would translate into millions of impressions per year. And unlike other marketing mediums, vehicle graphics aren’t subject to ad blockers, commercial-free streaming or other barriers that prevent brands from communicating with potential customers.” — How effective are fleet graphics in the modern world?
How much are people in their cars? According to several studies, a lot. “Despite many new alternative forms of transit, the average American has seen a 12 percent increase in time spent in their car per week (from 9 hours and 43 minutes per week, to 10 hours and 50 minutes per week) from October 2018 to March 2019.” — PRNewswire.com
8. Show Your Professionalism
A professional organization, whether it’s a residential HVAC business or a local restaurant catering an event, doesn’t show up to a customer in an unmarked plain van or truck. And if they do, how professional does that look? It doesn’t.
It doesn’t matter if you have a brand new, spotlessly clean, shiny white work truck. If you don’t have vehicle graphics, your car or truck looks unprofessional. When you see a work vehicle at your neighbors with little or no graphics, what enters your mind? Do you think it looks unprofessional? At the same time, when you see a professionally wrapped commercial vehicle, it instills confidence because it looks professional.
9. Protect Your Paint
Vehicle wraps warranties do not cover paint protection, but they do protect the paint. Adhesive vinyl protects the paint from harmful ultraviolet rays that fade the paint. It also stops minor scratches from getting to the paint and can protect the finish from harmful chemicals such as road salt and acid rain. Vinyl covering keeps bird droppings and insect parts from fading and scratching the surface.
“Does wrap film protect the vehicle’s paint from damage? Wrap film will protect the paint underneath it from some sun damage and mild abrasions. It is not designed as a paint protection film, but the wrap does provide some protection between light abuse and the car finish.” — 3M™ Wrap Film Series 1080 FAQs
10. Fleet Graphics Are Friendly Advertising
Just because this is reason number 10 of why your small business should wrap your vehicles, doesn’t mean it’s the least important reason your small business should wrap your vehicles. For your business it could be the most important. You see, unlike many forms of advertising, fleet graphics are friendly. We all experience unwanted ads on TV, radio, print, and online. Vehicle graphics may be the least invasive form of advertising there is. Fleet and vehicle graphics are consumer-friendly. If someone is uninterested in the product or service, all they need do is look away. Besides, no one gets upset over noncontroversial fleet graphic advertising. Vehicle graphics are a friendly form of advertising.
10 Reasons Your Small Business Should Wrap Your Vehicles
Like I said, there are more than 10 reasons your small business should wrap your vehicles. However, if you’re proud of your business, want to compete with the big players in your industry, and want to look professional, that should be enough reason. A few more leads wouldn’t hurt either, would they? 10 reasons your small business should wrap your vehicles should be more than enough, don’t you think?
If you’d like more reasons your small business should wrap your vehicles, further information or advice, be sure to Contact Us. If you’d like a free estimate for your fleet or vehicle graphics, you can Request A Quote.
TKO Graphix is a national fleet and vehicle graphics company helping customers since 1985. We provide full-service graphic design, digital printing, screen printing, graphics installation, and removal of large format graphics.
We’ve been helping businesses, large and small, brand their fleet of tractor-trailers, work trucks, and company vehicles. Whether you have a fleet of thousands or a few vehicles, we are here to lead you through the vehicle branding process.
TKO Graphix is proud to be a 3M™ MCS™ Warranty graphics manufacturer. We employ the largest 3M Certified installation crew in the country. If you’d like to learn more and get a free quote, contact us today.