A few years ago TKO Graphix wrapped a Toyota Hybrid for Indy School on Wheels. The vehicle was a raffle prize, which was driven to events and publicly displayed for several months. There was ample opportunity for the finish to be damaged. However, when the winner took possession of the vehicle, they had a brand new bright and shiny prize. When the wrap, promoting School on Wheels, was removed, the vehicle’s unblemished finish remained intact.
Why Wrap, not Paint?
If we eliminate discount paint jobs, which often reduce pricing by eliminating proper preparation, wraps or decals may be more cost effective. “According to Cost Helper, the cost for a single-coat synthetic enamel paint job ranges from $300 to $900, with an average of $566. A mid-level paint job with a higher-quality paint and additional prep work like removing rust and dents can range from $1,000 to $3,500 with an average of $1,316. For a high-quality paint job drivers reported spending between $2,400 and $7,500, with an average price of about $5,000.”
The saleability of basic colors is much higher than exotic colors. So, do you love bright chrome yellow? Does your company use pink vehicles? Vivid colors may limit potential buyers in the resale market. So, buy a white vehicle, wrap it to your heart’s desire, and have a white vehicle, again, when it’s time to resell. As Listverse explains—
“Ever drive’ down the road and notice most of the cars you see are colored in four colors (mostly black, white, silver, or gray)? Part of the reason why is resale value — people who want to resell their car later know they are far more likely to find a buyer if the car is one of these common colors.”
“There are several options depending on your needs and budget. The term, “wrap,” is liberally used to define adhesive vinyl graphics. But a wrap is only one of the options available. Knowing the options helps you determine what’s best for your needs.” — FAQ: What Are My Vehicle Graphics Coverage Options?
Painting or wrapping a vehicle in one color can be similar in time depending on the quality. However, if you have a complicated multi-vector design — a wrap can be done in days; paint may take much longer. “There are many variables, but here at TKO Graphix, we’d be happy to look at your vehicle and give you a free estimate of time and cost for a vehicle wrap. Here’s some of what we’d need to know to give you an accurate estimate.” — FAQ: How Long Does a Vehicle Wrap Take?
Using paint limits vehicle advertising to the painted surfaces. By incorporating window film in a wrap, the entire surface of the vehicle may be used for promotion. “In the last few years, materials have become available that don’t obstruct vision from the inside, looking out, while presenting a complete image from the outside. This is done by using a window graphic that has a pattern of perforations. According to 3M’s statement on its 3M Scotchchal Perforated Window Graphics, “This 4-mil cast vinyl film allows a full image to be seen on the outside while allowing viewing through windows from the inside. A 50 percent perforation pattern enhances light transmission for a good balance of viewing through the window and image density as viewed from the outside.” — Window Graphics: A Window of Opportunity
So, Paint or Wrap?
Vehicle graphics don’t replace the need for paint, and aren’t always the best option. However, vehicle graphics should be considered. Research the options and make the best decision based on use and needs. Before painting a vehicle, compare vehicle graphics to painting – you may be pleasantly surprised. We’d be happy to share ideas. If you have any questions please, Contact Us.