Are your vehicle graphics lost in the crowd or do they stand out and rise above the clutter of advertising bombarding prospects as they cruise American highways and byways? The good news is vehicle graphics receive between 30,000 and 70,000 impressions per day making them the most cost effective form of advertising. Why Haven’t You Wrapped Your Vehicle Graphics? The bad news is there are a lot of vehicle graphics on the road vying for consumers attention, which means vehicle graphics lost in the crowd is the norm.
It would seem the larger the metropolitan area, the more traffic, the better. However, more traffic means more vehicle graphics, signs, and billboards. It means more competition, and that makes it easy to have vehicle graphics lost in the crowd.
How Are Your Vehicle Graphics Lost in the Crowd?
Confusing Identification with Advertising
The easiest way to get lost in the plethora of fleet vehicles vying for attention is to believe that pasting your company name, address, and phone number is all you need on your cars and trucks. Yes, it’s better than nothing, but an opportunity is missed. If you were to rent a billboard what would you put on it, only your name and number?
Poorly Designed
Vehicle graphics should be designed by a vehicle graphic pro. A vehicle graphic is a 3-D application. What looks good on a computer screen often doesn’t translate to the curves and angles of a car or truck.
Vehicle graphics aren’t stationary; they need to be designed with the idea that they may be viewed at 55 MPH. And there’s more.
- Poor color contrast – What Color Should I Wrap my Business Vehicle?
- Hard to read font – What’s the Best Font for Vehicle Graphics?
- Too much information – Why Your Fleet Graphics Suck
- No call to action – How to Create an Effective Vehicle Graphics Call to Action
- No message hierarchy – Two Keys to Great Vehicle Graphic Design
Not Maximizing Exposure
Parking your vehicles in the garage may be good during bad weather or if they’re loaded with valuable equipment, but if not, why not park them where they’ll be seen? Allow your employees to take vehicles to events and park them where they will receive the most exposure. If they’re parked outside at your facility put them where they can be seen from the road. How to get the Most Exposure from Your Vehicle Graphics
The Wow Factor
Even if you’ve done everything by the book you may need to go a step further and give passersby a compelling reason to look up and take in your message. How to Make Vehicle Graphics That Stand Out
Keep it clean
Dirty, faded, and damaged vehicle graphic may garner attention. Unfortunately, it’s the wrong message. When you see a poorly maintained graphic on a filthy truck what do you assume about the company? Exactly, that the company lacks thoroughness or they’re vehicles wouldn’t look this way. Is it time to Replace Your Vehicle Graphics?
Are You Losing Out?
It’s easy to get lost and lose exposure that could lead to new business. By using a professional team to help you design, manufacture, and install your fleet graphics you can stand above the crowd. If you’d like to learn more call us at 1-888-544-8051. Don’t “lose” our number.
How Can We Help You?
If you’d like fleet graphics designed to capture attention, printed on state-of-the-art equipment, and installed by expert certified installers, we’re here to help.
If you’d like further information or advice, be sure to Contact Us.
Would you like a free estimate for your fleet or vehicle graphics? If so, you can Request A Quote.
TKO Graphix has been a national fleet and vehicle graphics company helping customers since 1985. We provide full-service graphic design, digital printing, screen printing, graphics installation, and removal of large format graphics.
We’re a fleet and vehicle graphics company, and since 1985, we’ve been helping businesses, large and small, brand their fleet of tractor-trailers, service trucks, and company vehicles. Whether you have a fleet of thousands or a few vehicles, we are here to lead you through the vehicle branding process.
TKO Graphix is a Certified 3M™ MCS™ Warranty graphics manufacturer. Our installation crews are 3M Certified and are employees of TKO Graphix, not sub-contractors.
A different look at the vehicle wrap marketing. Great read to everyone who think their vehicle wrap tactics are not working out. As your article say good design is the basic way to get people’s attention. Also you have to take care of your vehicles because dusted, faded wrap will lower the companies quality in people’s mind.
Yes, maintaining the vehicle can make all the difference. Keep it clean and don’t leave a adhesive vinyl graphic on for 12 years.