We get it. Businesses cut corners to save a buck. Heck, we do to, but there are places that shouldn’t be cut, and one of them is fleet graphics. Don’t cut corners on fleet graphics. Fleet graphics reflect on the company, Vehicle Graphics: A Bad Message is Worse than No Message. We understand that vehicle graphics can be expensive. How Much Does a Vehicle Wrap Cost? But that doesn’t mean they can’t be cost effective, of course, they can, How to save money on Vehicle Graphics, but you have to do it the right way, and that’s not by cutting corners. So, don’t cut corners on fleet graphics because it can cost you in the long run.
Don’t Cut Corners on Fleet Graphics
Don’t make these cuts
Using the wrong material
There are hundreds of adhesive vinyl’s available for vehicle graphics. Using the wrong material can cause major issues. For example, calendered (a manufacturing process) vinyl isn’t designed to be heated and stretched to conform to curves. It’s not cut out for corners. However, sometimes, the lowest bidder will use this material to save money on a full wrap, which will lead to problems.
Trying to make a cow’s ear into a silk purse
If your fleet is ten years old with dings and dents, cuts and scrapes, rust and damage; vehicle graphics will not fix it. The surface must be in excellent condition and spotlessly clean before graphics are applied.
“The biggest mistake is not prepping the surface,” says Jeff Stadelman. “It’s so important to have a clean surface to put the adhesives down on. That’s definitely the number one error.” No matter the substrate, glass or paint, and no matter the installation method wet or dry – if you do not clean the substrate properly then you will end up with a contaminated surface that hinders the performance of the adhesive.” — Preparing the surface.
DIY Design – Stop!
Don’t attempt to do this yourself. Your logo isn’t a place for clip art. 6 Steps to Designing the Perfect Logo. And it goes deeper. Vehicle wraps are three dimensional and even experienced graphic designers, who are unfamiliar with 3D design, have difficulties.
“If you want to take advantage of the advertising opportunities fleet graphics offer, if you want to promote your brand, and if you want to present a professional image its simple – hire a pro – do not do it yourself.” — Should You Design Your Fleet Graphics?
Go big or stay at home
OK, not every vehicle needs a full wrap. But let me ask you something, when you see a company vehicle with one 18 x 12-inch decal with name, phone number, and logo, do wonder how reliable and professional the business is? If you said yes, you’re not alone. Size matters, and it reflects on your company.
Vehicle Graphics Should Make the Cut
I mean, they should make the cut as in not being cut—you know what I mean. I doubt you would cut back on the insurance that protects your business, use a fly-by-night accounting firm, or depend on third-rate tools in your shop. You most likely wouldn’t accept inferior newspaper ads, or TV commercials, especially if you thought they would make your business look cheesy or ineffective.
It’s the same with vehicle graphics. A bad wrap can give your organization a…bad rap. Hire professionals, use the best materials, and make it something you’re proud to put your name on. If you’d like to learn more, we’d be happy to “wrap” with you about it. If we can answer any questions, let us know, and if you need help with design, print, or installation, Contact Us or you can request a quote today!